Don't Miss Our March 14th Cutting Edge Workshop

Are You a Serious Online Marketer Looking to Make Major Profits Online? If so Read on... The next "Google Adwords and Beyond Workshop" will be held on the Premier Classe train from Johannesburg to Cape Town. The train departs at 3 pm on March 14th and arrives Cape Town on Monday at 4pm. This will be the first time this highly successful workshop has been presented in this way. It provides for maximum interaction between all delegates and Tony Roocroft, the workshop leader. The workshop has been considerably enhanced since the first one held in February 2009. The 2010 "Google Adwords and Beyond" workshop includes all the latest cutting edge methodologies and systems that will enable any serious marketer to profit enormously from all aspects of search marketing. This completely revised workshop includes a complete update of Google's Content Network and presents unique information to take real advantage of the next BIG thing in search... Google Maps and Local Search. Read More... See what previous delegates have said: CLICK HERE... Take a look at the detail. CLICK HERE.

Want to Maximise Internet Sales & Profitability? We Guarantee* You Amazing Results Using The Combined Power of SEO & Google Adwords! Consulting & Coaching All Organized For You In-House Training Public Workshops SEO Integration BOOK NOW: Free Search Marketing Seminar Wed Feb 10th Bedfordview Click to enlarge image on right... SEOZA offers a personalised, integrated Search Engine Optimisation and Adwords PPC consultancy - geared to maximising your sales. SEOZA can give you a massive competitive edge by getting your products or services on Google’s front page search results within 3 hours of setting up a Google Adwords PPC campaign. Adwords are great! They satisfy the immediate needs of the many thousands of people who, each day, search the net looking for your product or service. You can spend as much, or as little. as you like each day – and you only pay for actual visitors to your site. You can stop and start campaigns at any time – and you get measurable, cost-effective results on a daily basis. Whether you’re business is online, off-line, local or international, SEOZA Adwords SEO & PPC consultancy will make a significant difference. We can help you set up your Adwords campaign, provide ongoing management and organise private and public workshops. We also offer support for advertising agencies and web designers.. Want to learn more? Call Tony Roocroft for a friendly chat… not a sales pitch. It might be the most important call you make on your way to SEO, PPC & internet marketing success. Alternatively, download our PDF brochure here Go ahead – the possibilities really are amazing. Find us on Google Maps below or for more info & map... Click here The Workshop... Keep Yourself Informed Get on the reminder list ... the workshop is only recommended to those individuals and organizations who seriously want to profit from search on the internet. Those who want to go way beyond traditional SEO will benefit a great deal. Integrated Internet marketing strategies The power of AdWords No nonsense SEO eMail lists Google AdWords & building trust Link building Content creation Impression Share... Critical Factor Conversions & Analytics For private and in-house workshops please ring Tony on 011-454-0105 Thorough & very good. Excellent that Tony has been there and done that. His methods are revolutionary and won't only dramatically improve your Adwords productivity but also fast track your success... Gerrit Breedt Outstanding! The day provided me with many new tools. My thinking expanded way beyond what I knew about Google and how to deploy massive campaigns in minutes. Thank you... Wayne Meiring More testimonials... What's the Difference Between Our Approach & the Standard AdWords Set Up Approach? Click this image to enlarge and see Google free and PPC rankings for one of our important search terms namely "Adwords Professional"... (screenshot as at May 21st 2009) The vast majority of AdWords users set up and mange their campaigns using the traditional Google AdWords interface. Not only is this extremely slow even using ADSL it does not allow a campaign to be optimised nor does it allow the fine control required for success. In the table below I've provided a basic comparison between my methodology and the standard Google methodology. My methodology satisfies all Google requirements and there are no tricks involved whatsoever. The Normal Google Interface Methodology The Seoza Methodology... as demonstrated at the workshop Online connection Slow set up… even for small campaigns Minimum keywords Minimum Adgroups Too few ads with limited A/B split testing. Limited bid price control Keyword targeted landing pages very difficult Methodology is deterrent to optimized Adwords campaign Control & change is a slog Massive campaigns take weeks to set up properly Offline connection Rapid set up even for massive campaigns Multiple keywords (000’s of them) Individual keyword bids made easy Multiple Adgroups (000’s of them) Multiple Ads (000’s) all with A/B split testing Targeted landing pages (000’s) of them Methodology allows complete & simple optimization Control and change is a breeze Massive campaigns take less than 8 hours to set up properly including in-depth keyword research phase… We integrate with SEO techniques Yes it’s true! We do it all the time... see testimonials Google AdWords is science. It's not advertising art. Like all science a thorough understanding is required to obtain maximum benefits from underlying principles. These principles seem simple on the surface. They are extremely complex in practice. AdWords for Advertising Agencies The workshop is perfectly suited to all Ad Agencies who must be in a position right now to add Google Adwords and Pay Per Click advertising to their arsenal. Companies of all sizes, all disciplines will reap enormous benefit from sending their marketing people to the workshop. Consultants who attend will be years ahead of their competitors. It will be the very first time this kind of advanced information has ever been made available to a broad audience in South Africa. Click here for more information and then we can keep you informed. Google Adwords… The Ultimate in Direct Marketing Google Adwords is direct marketing at its best. Unlike all other forms of direct marketing such as mail shots, magazine ads, classified ads and even email campaigns Adwords stands out for the following reasons… It allows you to identify extremely closely the exact needs of a person searching Google at any point in time and in almost real time. This is possible because when a person types in a keyword phrase that person is indicating a need at that specific time. Always think of a keyword NOT as a keyword per se but a STONG indication of a market need. Think of each keyword as a niche market and there are billions of these niche markets on the web. By careful choice of keywords it is possible to get a very good idea as to whether the searcher is in browsing, shopping or buying mood. You can measure the effectiveness of how your campaign matches the needs of the searcher and hence you can change your campaign based upon this detailed feedback. You can control the Adspend based upon the success or otherwise of the campaign. I have just completed a detailed white paper on how to make the most of initiating and setting up a properly structured campaign. It’s about 13 pages long but well worth the read if you believe you would like to go the Adwords route of attracting potential customers. Click here to download the white paper. The white paper will show you how to differentiate between the following types of searchers… Browsers Shoppers Buyers Recent articles Have you tried Google's Wonder Wheel yet Learn about the importance of Adwords day parting function.? More articles Tony Roocroft SEOza pondprof@gmail.com J6, Hingham Field Office Park, 79 Boeing Rd East Bedfordview, Gauteng, 2007 South Africa 011-454-0105

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