How to Compare Performances in Google Adwords

Here's a question for you and I'll give you my view on Monday

Lets say you have 10 campaigns running on the content network all making conversions. You also have limited funds and want to choose only 5 of these 10 performing Campaigns in order to maximise return on adspend by using the limited budget most wisely. Let's further assume that future performance will be much the same as the historical performance shown below and that there are unlimited impressions available for each campiagn.

This example will show you how complex Adwords can be and that a correct decision is not always that easy or obvious.

The summarised results for the 10 Campaigns are shown below

Value of a conversion = R100

Campaign	Impressions	Clicks	CTR	Avg CPC	Avg CPM	Cost	Conversions	Conv. Rate	Cost/Conv	Total Conversion Cost	Value of conversions	Profit
K1	1,064,498	4,314	0.41%	R 0.44	R 1.80	R 1,919	372	8.62%	5.16	R 1,920	R 37,200	R 35,280
K2	407,406	1,011	0.25%	R 0.47	R 1.17	R 476	143	14.14%	3.33	R 476	R 14,300	R 13,824
K3	189,090	2,660	1.41%	R 0.20	R 2.80	R 530	129	4.85%	4.11	R 530	R 12,900	R 12,370
K4	197,188	391	0.20%	R 0.28	R 0.56	R 111	46	11.76%	2.42	R 111	R 4,600	R 4,489
K5	283,267	91	0.03%	R 1.23	R 0.40	R 112	43	47.25%	2.61	R 112	R 4,300	R 4,188
K6	562,942	196	0.03%	R 0.72	R 0.25	R 141	43	21.94%	3.29	R 141	R 4,300	R 4,159
K7	177,258	294	0.17%	R 0.28	R 0.47	R 84	42	14.29%	1.99	R 84	R 4,200	R 4,116
K8	143,492	174	0.12%	R 0.29	R 0.35	R 50	20	11.49%	2.48	R 50	R 2,000	R 1,950
K9	154,454	448	0.29%	R 0.20	R 0.57	R 88	18	4.02%	4.89	R 88	R 1,800	R 1,712
K10	10,235	218	2.13%	R 0.48	R 10.26	R 105	12	5.50%	8.75	R 105	R 1,200	R 1,095

Question ...

Which of these 5 would you choose and in which order of priority

The answer is very important in terms of optimising any Adwords campaign or components of a campaign where there are limited funds available yet there is lots of traffic also available. This is typical of the Google Adwords Content Network

This is Why You Must Attend the Next Workshop... 100% Guarantee

My "Google Adwords and Beyond" workshop takes every one of these variables and shows you how to maximise the conversion opportunities for each one. This is done by untangling the complexities and making it possible for attendees to make a BIG difference to any campaign the day after the workshop. And I do this in such a way you don't need to buy any software.

You will also learn how to master Adwords in such a way you will be able to create campaigns no matter how complex or large in a matter of hours or a couple of days at the most.

And you know something else... once you've mastered Google Adwords you will be ready to go to the next level which will allow you to make an even greater number of conversions and probably at a lower cost than you will get on Google. The workshop also introduces you to this new opportunity.

This workshop is completely unique and cutting edge. It WILL make a dramatic difference to your online success... remember my guarantee. See details here.

Please confirm your interest in attending the workshop... go to this page and complete the simple form

In view of all the new content I will probably be increasing the price for future workshops so strike now. Cost for this workshop is R5000 + VAT.

Previous attendees can attend this workshop at a cost of R1500 + VAT

Check out these links for more information:

Local Search Resources for the Next "Big Thing" Online.
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Stay informed about workshop April 28th 2010
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Summary of Benefits from Adwords workshop
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