Seoza's Unique Approach to Managing Adwords Campaigns

It's probably true that most organisations running Adwords campaigns are operating in an environment which is far from Optimum. Google Adwords is simple in concept... you buy keywords and bid enough to get your ad displayed. If someone clicks your ad then, and only then, you pay Google money.

In practice running an optimised Google Adwords campaign is EXTREMELY complex since it involves the correct structuring of a campaign and then the control of many variables to get optimum performance... ie least CPC, highest CTR, maximum impressions and high conversion to sales ratios.

Over the last 6 years or so we have mastered Google Adwords on both the search and content networks and it's why we are able to offer a cost effective solution to most advertisers.

The Problem to the Customer When We Run an Adwords Campaign...

We do a great job for the customer but when our contract expires the customer is not in a position to continue with further optimisation or to to start a brand new campaign for the simple reason we have done all the work using our significant skills. There has been limited transfer of knowledge or skill to the customer.

The Solution

Whenever we take on a future Adwords management campaign we have decided to offer to the customer a full hands on training so that at the end of the contractual period the organisation has a fully trained expert Adwords practitioner. The training includes full exposure to the systems, methodologies, tools and techniques we use every day. The training involves showing the person how to set up and successfully run the campaign then allowing the person to actually run and manage it under close supervision.

What's in it for Us?

1. We further differentiate ourselves and our services from potential competitors
2. We add significant value to our product at no extra cost to the customer.
3. We create a great deal of goodwill and increase the online marketing skills base in South Africa. As an organisation we can ultimately only benefit from more organisations having a greater understanding of Internet Marketing opportunities.

Why Would Be So Crazy?

I am often asked this question when it comes to sharing my in-depth knowledge and experience gained over a long time... my answer is simple. I am confident enough in my own capabilities and know that there are far more opportunities out there than I could ever possibly manage. Providing solid training in a hands-on profit generating situation cements relationships with customers who recognise the value of our services and recommend us to other potential customers.

The Only Caveat

At present our traditional offering includes an initial set up fee followed by 3 monthly management fees to cover the period of time it takes to truly reach a high level of performance. These fees are invoiced at 30 day intervals. Unless we reach agreement on this approach we prefer not to become involved since we know we cannot do full justice to a campaign purely by just doing a professional job of setting up the campaign.

In the event of a customer taking up the training offer then the full fee...  set up fee  + 3 monthly fees has to be paid at the time of agreeing to go ahead jointly. The reason for this is obvious in that we are passing on extremely valuable skills and knowledge and will only do this in return for a solid commitment from the potential customer.

If the customer prefers not to take up the training offer then the normal payment arrangement would be sufficient.

Like to Know More?

Give Tony Roocroft a call on +27-11-454-0105