Google Adwords... Keep Informed 

For Any Serious PPC Participant: The Workshop in Broad Outline...

1. The common denominators to succeeding on the internet... get these wrong and most of your efforts will fail no matter what else you do
2. Important basic SEO requirements and check list for any website ... absolutely essential ingredients for any website yet very easily implemented within a day and why you don't need an SEO expert like myself.
3. How to set up and manage successful Google Adwords campaigns for local, international, multinational, ecommerce, affiliate and lead generation strategies... it is believed over 99% of Google Adword campaigns are set up the wrong way much to the advantage of Google. Do it the right way and dramatically improve profitability... get the CTR's up, reduce the CPC's and increase the impressions.
4. How to dramatically increase the effectiveness of any PPC campaign by increasing the conversion to sales ratio. Do this and you will turn a losing campaign into a winning one.
5. Affiliate marketing opportunities and pitfalls for both merchants and affiliates
6. How to create highly targeted large dynamic or basic HTML websites in less than a day, in house, for little cost and with no programming experience necessary. Yes it's true. All you need is basic spreadsheet skills.
7. How to track everything of importance, present it in easy to understand format and thus increase profitability and cut out waste.
8. How to discover the strategies of your online competitors and then beat them at their own game
9. Effective list building for future profits
10. Creating ecommerce sites... easier and cheaper than you think.

I envisage the full day workshop using real life examples will be R5,000 per person which will include a personal 1 hour session with me after the workshop to ensure you benefit quickly and significantly.

During the workshop I will share the tools I use, how to use them and where to get them. This information alone is worth far more than the cost of the workshop.

At the end of the workshop you will be in a position to profit from search traffic in the short, medium and long term. You will know more about succeeding on the web than the vast majority of website owners anywhere in the world and especially in South Africa.

If you think you might be interested (no obligation at this stage) please ring me (Tony Roocroft 011-454-0105) or send me a brief email to gads(at)seoza.com Please include your name and contact details and I will keep you in touch.

We are ethical South African search engine optimization practitioners based in Johannesburg, Gauteng. Internet marketing efforts in South Africa are still in their infancy.  Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed.

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