 |
|
 |
 home |
Nine Years of hands-on, practical, expert Search Marketing experience in the cutting-edge "Google Adwords & Beyond Workshop 2010"... Grasp the Opportunity...Nothing like it has ever been held in South Africa. Learn More Today... |
workshop |
survey |
 privacy |
 contact |
What You'll Achieve from Attending the Advanced Google Adwords WorkshopI’m pretty sure you’ve signed up to receive this note because you would like to be kept informed of the February 26th workshop. I’ve no doubt you’re also wondering if it will be worth it. I want to try to answer that question so that you will be in no doubt that you will dramatically improve the profitability of any campaign you are running or intend to run. I’m also pretty certain that when you see the massive benefits to be obtained from the advanced workshop you will divert a portion of any traditional advertising budget away from whatever it might be eg Yellow Pages, classifieds, full page ads, internet banner ads and the like and spend it on Google Adwords. I need to state quite unequivocally a couple of things… Unless you’re really serious about making your website work for you then you should NOT attend this workshop. If you’re looking for a get rich quickly formula you should NOT come to this workshop. If you’re only prepared to use free tools you should still consider the workshop but you will reap a fraction of the benefits available by investing relatively small amounts of money in software and systems that improve productivity by factors of hundreds. If you’re seeing your competitors jumping ahead of you then to the best of my knowledge there is no short term alternative to the workshop to put you in a position to "KNOCK SPOTS OFF" your competitors. If you’re looking to learn from years of experience and significant expenditure and you have a real intent of putting into practice what you’ll learn you should UNRESERVEDLY join the workshop. Don’t expect to sell high level services (eg like this workshop) to someone who clicks your Ad. If you do make a sale this way then consider yourself fortunate. Take my own campaign: few, if any, potential workshop candidates will buy this workshop on the basis of a Google Ad alone. I need to build a list and then generate trust through keeping in touch with that list by offering something of value. Adwords is a great way to build targeted lists. Do expect to start to build a valuable targeted list to whom you can market and later sell even very expensive products or expensive yet valuable services. This list will repay itself many times in future years. You will not prosper on line if your service is sub-standard or if your offering is not price competitive. It is too easy these days to compare prices and excellent service is expected. Such service is no longer a point of difference… it is expected as part of the deal. Don’t worry! You don’t have to spend a fortune to succeed. Google Adwords is not about spending vast sums of money. In fact it’s probably the only advertising medium that allows you to set a daily spend from about R50 upwards. Your adspend is geared to only one outcome… how much profit you will make per R1 spent on Google Ads. You will know every day how much profit you’re making. You’ll know how much more profit you can make by increasing the budget in incremental steps and by further optimisation of your campaign. There is no guessing. These are solid facts. Here’s Why the Workshop Will Pay for Itself Many Times Over…If you approach Google Adwords the way that the vast majority do then you will conservatively experience all the following and possibly do worse… You will pay about 30 to 50% more per click (CPC) Your click through rate will be 50% or less of what it should be CTR) Your cost of conversion will be at least 100% more than it should be You will expose your products to much less than 50% of the available market Now lets put some numbers to this scenario: Conventional Adwords approach…Click cost savings all else remaining the same: Assume CPC = R2 ($0.20) Clicks per day = 50 say = 1500 per month = 18,000 per year. Cost = R36,000 pa Minimum saving of 30% saving on click costs = R10,800 pa Sales profits all else remaining the same: Sales = 1 per day. Margin per sale = R200 (CTR = 1/50 = 2%) One day’s trading profit = R200 – (50 x 2.00) = R100 Increase CTR from 2% to 4% One day’s trading profit = R400 – (100 x 2.00) =R200 Extra profit per year = R73,000 Increase Traffic Volumes by a very conservative factor of 2: Extra profit per year = 2 x R73,000 = R146,000 Please note that these are conservative estimates of what a well designed, organized and controlled Adwords campaign can produce. In practice the returns may be greater. In this low cost scenario of R100 per day you can expect to pay the full cost of the workshop and all tools you’ll ever need inside 2 months. Now ramp this up to a campaign spending R1000 per day (not at all uncommon) optimise all the variables simultaneously and to the maximum extent and the workshop pays for itself in a few days. A BIG BONUS:What you’ll learn from the Adwords campaign will help enormously in any SEO (free search results) campaign you are running or intend to run. You won’t need any "SEO Expert". There is quite simply no better way to spend an advertising budget than on a Google Adwords campaign. And the truly great thing is that you can measure the impact upon profits every single day. You can stop and start the campaign at will. DOWNLOAD WORKSHOP BROCHURE NOWPlease do download the brochure providing more information about the workshop and sign up… you will be pleased that you did. I need to finalise the number of attendees by end January to be able to book a suitable venue with good internet facilities. http://www.seoza.com/PDFs/brochurecomplete1.pdf for brochure download. IMPORTANT READ…. All attendees will be the first to see in great detail how I run Google Adwords campaigns. I have never done this privately or publicly before. For me the workshop is a marketing experiment and is why the cost is only R5,000 + VAT. A similar event in the USA would be 10 times this amount if not more. And would definitely be no better. It’s probable that I will use a professional company to video and edit the full day and I will provide a free copy of the DVD but only to those who sign up before January 15th. Thereafter the DVD will be on sale for more than the cost of the workshop itself. I will be able to provide this full day video DVD free because early sign-ups will allow me to gauge income for the event. I intend to use income to finance the professional video production. I’m not sure if I will run the workshop again. If I do I will charge considerably more than R5,000 + VAT. WANT TO SIGN UP? Please email me your details if you wish to sign up and I will contact you directly to make the final arrangements through personal contact rather than ask you to complete a form. This will give you an opportunity to ask me questions about the workshop and also make sure I cover your individual challenges in the workshop. I encourage you to ask questions so that you can feel comfortable in spending R5,000 knowing you will get an incredible return on your investment. Email to gads@seoza.com … please include name, full contact details, organisation name and website (if you have one) I will provide a special rate of R4,000 + VAT for a second person attending from the same organisation Remember each participant will enjoy a one-on-one private consultation with me after the workshop free of charge. Hope to see you there.
Best Regards
Tony Roocroft |
 |
|
