Banner Advertising Surpassed by Google Adwords PPC
Banner advertising is still widely used on the Internet. In the early hey
days when 'everyone' and his dog was supposed to be online and shopping -
driving prices of the Dot Com share prices through the roof, banner adverts were
all the rage.
Banner ads are priced in impressions. So if a banner ad is displayed 1000
times and the cost per impression is say $1, the cost per 1000 impressions is
$1000. Needless to say the price of banner impressions dropped dramatically when
the people paying the bills figured out that people often saw the same banner
more than once - in other words the same pair of eyes belonging to the same
human being ended up costing them wasted money...
So the price per 1000 impressions dropped, the online ad revenues collapsed
as did the whole Dot Com bust - which left a sour taste in many peoples mouths.
Still banner ads are offered and in some instances they are worth
investigating if one can cap the price and the banner is prominently displayed
on a high traffic site. Further, anyone clicking the banner needs to be
accurately tracked in order to assess the nett cost per click.
Google's patented Cost Per Click campaigns have completely revolutionised the
way that online advertising takes place. You only pay per click and Google
targeted methodology of matching adverts precisely to relevant content means
that the targeted visitor is eminently more pre qualified to suit your product
or service. Google's PPC is currently the market leader and offers better
quality advertising than it's major competitor which is Yahoo's Search
Marketing.
Read more about
Google's PPC here |