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NEW May 2011 Critical Adwords Changes: Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past. While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors |
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Google Adwords: Strive to Be DifferentThe Money Isn’t Always in the Obvious. When it comes to thinking about your business it’s important to consider the non-obvious keywords (market niches) your business partakes in. Here’s an excellent example to illustrate this. Hail Damage and PanelbeatersMy son’s Golf was badly damaged during a hail storm… the car was literally covered in small indentations. Of course the insurers wanted 2 quotes and the initial thought was we needed to find 2 suitable panel beaters. Everybody knows panelbeaters fix damaged cars... Now if you were a panel beater (or is it panelbeater… important distinction in Adwords bidding strategies) advertising on Google you would definitely be looking to be found for panel beater related keywords. But the big question is would you be found for the terms associated with specific car damage eg hail damage? Wide awake and experienced Google advertisers are acutely aware of putting themselves into a customers shoes and trying to discover what real people are really looking for. This short story of hail damage puts this into perspective. By the way I found 2 advertisers on Google.co.za for the keyword hail damage; got a quote from both and one got the R17,000 job in return for a R0.50 ad. That's not bad advertising. Question… do you think it’s a good idea to advertise along following lines? BMW body repairs BMW panel beating BMW storm damage And the same for Toyota and Ford and and … Yes this kind of bidding is very important but to handle it efficiently you need special software. At the upcoming workshop I will be demonstrating this particular software that makes creating Google Adwords campaigns like this quick, easy and targeted. Scientific AdvertisingBy the way do you really want to understand advertising and how to apply 100 year old principles? There's a book called "Scientific Advertising" written by Claude Hopkins some 100 years ago. This book is a must read for any Adwords user. It is an amazingly accurate insight into what's really important in advertising. You can get it free... download PDF here.
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