Seoza's Brochure... What we do, in a nutshell:

Internet and Search Marketing Consultants

Seoza.com is a Google® Adwords Certified Provider of Unique, Profitable, Integrated & Productive Search Marketing & Related Services to Organisations Based Mainly in South Africa

A successful web presence embraces web design geared to fulfilling consumer needs built upon specific and objective criteria.

No website can expect to do well in any competitive environment unless actual customer needs have first been discovered and verified. This discovery should be completed before embarking upon web design.

Actual web design, as commonly understood, represents the easiest part of a whole marketing strategy required to create online success. In the past web design per se has been seen to be the key to success. Such an approach has failed and was always doomed to fail.

Internet marketing is not an IT function. It is an important strategic component of any professionally run marketing department or organisation

A successful online marketing strategy must incorporate 3 disciplines each of which is intimately connected…

1. Pay Per Click (PPC) Advertising and specifically Google Adwords
2. Search Engine Optimisation including link building campaigns
3. eMail Marketing using autoresponders and broadcast emails.

A well implemented strategy built upon the foundations above allows any organisation, large or small, to take any project right through from conception and market research to profitable satisfaction of real customer needs. And it does this in a directly money-measurable way where there is no room for misinterpretation of results. In addition control is able to be exercised in almost real time based upon accurate and quantified feedback.

You will find us very flexible since we recognize every organisation is different with very different needs. We can match our services to most needs in the marketplace.

Want to learn more? Call Tony for a friendly chat… not a sales pitch. It might be the most important call you’ll make on your way to internet marketing success. Go ahead, discover the possibilities, ring +27-(0)11-454-0105 now

The Power of Google Adwords…

Few organisations understand that successful implementation of a Google Adwords campaign forms the bedrock of ANY online marketing strategy. Adwords should be a precursor to web design, SEO and any other online marketing effort.

Google Adwords is very simple in concept… you bid an amount of money to get your ad positioned on Google’s search results pages. If someone clicks the ad, and only then, Google charges you up to the maximum bid price you set. This is why it’s called pay Per Click or PPC.

In practice Google Adwords is extremely complex and dynamic and also work intensive when following normal procedures.

Google Adwords can be summed up as follows…

Google Adwords gives YOU strategic control over YOUR advertising spend. Here’s how…

You get powerful, online, targeted, controllable advertising 24/7

Google Adwords satisfies immediate search needs of consumers & businesses, large or small, looking for your product and service solutions.

Put your offering in front of thousands of pre-qualified searchers every day.

Spend as much or as little as you like daily. Pay only for actual site visitors

Forget broad brush advertising. Target thousands of individual products easily.

Target individual countries & languages.

Stop and start campaigns at will.

No more guessing. Adwords delivers measurable, cost effective results daily.

Where do we fit in?

SEOZA are Google qualified experts and have spent millions of Rands over 6 years perfecting winning Adwords methodologies applicable to any online or offline business local and international.

Tony Roocroft, owner of SEOZA, offers a personalized, goal orientated, and integrated SEO and Adwords consulting service geared to maximising sales. These comprehensive Adwords services include campaign set up, ongoing management, private and public workshops, as well as advertising agency and web designer support.

No Nonsense SEO (Search Engine Optimisation)

We published our first website on March 2^nd 2001. Later in that year we came across the term SEO or Search Engine Optimisation. This was the start of an exciting journey which continues at a pace right up to now.

Since that start some 8 years ago we’ve created around 150 websites of our own, the vast majority of which were designed to take advantage of SEO systems and techniques.

What is SEO?

SEO is a process geared towards driving free yet highly targeted traffic to a website using the power of keyword searches. Over the years SEO has spawned many self-styled experts and its fair share of dubious practitioners. Today SEO is no longer as easy as it used to be. The fundamentals remain important however and probably always will.

The days when keyword stuffing, meta tags and hidden text SEO strategies have long gone.

Modern SEO is about thorough implementation of specific methodologies not as a self standing strategy but as part of a much larger internet marketing strategy. For most commercial ventures it is not a matter of SEO or PPC or eMail marketing. All 3 of these online marketing components have to be welded together to form a complete strategy.

The common denominator in all 3 is the absolute need to identify and then satisfy customer needs at the individual level at an instant in time.

The Future of SEO…

The future of SEO is not about discovering sophisticated techniques designed to engineer results it is about driving relevant traffic to a website… and then converting that traffic to sales..

This means that first and foremost any SEO strategy that stands a chance of working longer term must be created around the provision of good useful content relevant to the searcher’s queries and the organisations’ offerings. These are the fundamentals of modern SEO.

We focus on these fundamentals and reject any attempt to usurp search engine results.

Where do we fit in?

We offer our considerable knowledge, experience and expertise to organisations and their service providers to create a winning online strategy that will stand the test of time and return handsome profits in return for modest investments.

Content Creation

Website content is a fundamental pre-requisite for any type of success using SEO techniques to gather large volumes of "free" traffic from Google and other search engines. It should be the aim of any website owner to create many  targeted web pages that represent the complete portfolio of products or services. It would not be unusual in the slightest to count these pages in their hundreds maybe thousands.

It isn't possible to describe the business of any organisation within a few pages of content in such a way that the web page(s) will be found by the large numbers of people looking for the services or products offered by an organisation.

The publishing of a website should not be held back until all the pages have been created. The pages of content should be added to a website over time and the process should never stop. Almost anything and everything published by an organisation should find its way onto an established website.

Content creation is expensive in terms of time and is a window through which potential customers view and judge an organisation's standing on the Internet. Thus content creation is not done purely to improve the chances of higher search rankings on Google.

Except in very rare cases we don't create content except for ourselves. However we have established relationships with world leading organisations who specialise in this aspect of SEO. Content is so important that its creation cannot be left to casual creators of content or those parties in other non-english speaking countries who often lack the writing skills despite their good intentions.

It is not just about the actual writing. Content creations requires topic research and content structure to satisfy both the reader and search engines. and to fit the culture and image of the organisation.

Read more here...

Link Building

Link building is the most important component of SEO success. This is especially true in competitive markets such as travel, health and wellness etc.

It is believed that between 80% and 90% of Google's ranking algorithm is biased towards links and their structure.

It is difficult to build up a large portfolio of valuable incoming links. Gathering such links takes a considerable period of time and expertise and its cost is measured in the amount of time taken. Link building is difficult and boring work.

We used to build our own link structures but the task became so cumbersome and thankless that we started to use 3rd parties.

We outsource link building to organisations abroad who are skilled in such SEO requirements. These organisations have already established themselves in the link building business and as such are able to offer cost effective services. The same organisations also have the capacity and expertise to handle large workloads.

The ideal parties to use for link building are those who specialise in both link building and content creation since these processes work in conjunction with each other and are the essence of real SEO.

Read more about Link Building here...

eMail Marketing

A major objective of any online marketing strategy must be to capture email information wherever possible from visitors to a web site.

It is a well recognized fact that marketing to email lists having trust in the email distributor often works better in terms of customer conversion to sales. This is especially so for higher cost items and valuable information products such as training systems, workshops and the like.

However as in the case of SEO and PPC it is not about collecting email addresses for the sake of it. Information gathered this way is only useful if it is relevant to the organisations’ offerings and the customers’ needs.

Where do we fit in?

As part of an overall internet marketing strategy created for an organisation we advise on optimal set up of the systems and methodologies that allow for capturing of basic customer email information and dissemination of useful information on an ongoing basis in a way that processes are automated to a very large extent and able to be managed easily in house..