Important Use of Day Parting When Using Google Adwords

One of the little known uses of Google Adwords is Day Parting... this means you can pre-program Adwords to only run at certain times of the day.

I thought I would share an example with you on how best to use this function but first a general comment:

I have found in most of the campaigns I run that impressions drop significantly over weekends and that conversion rates also drop. So in an environment where the daily budget is a real constraint it would make sense to conserve the spend on Saturday and Sunday and then allocate this to getting more clicks during weekdays.

To switch off the campaign automatically and then restart you need to go to...

1. Campaign Settings

2. Ad Scheduling... Turn On

3. Select the times you want your campaign to run for each day of the week... make sure that the times you choose match up to the time basis you have already set in your account.

4. Save... Google will look after the rest

This is the basic use of Day Parting but if you have knowledge of your sales conversion process you can use the system to much greater effect. Take a look at the image below (Click to enlarge)

These 3 graphs show an analysis on the commissions I earn from an USA affiliate program (I sell gardening products for an online store using Shareasale).

Shareasale report sales and commissions by date and time of day. This means it's possible to identify important trends... in this case referring to above graphs

1. No sales take place on Saturdays

2. Few sales take place on Sundays

3. Most sales take place between 10 am and 5pm (GMT -6hrs)

Now that I know this with a fairly high degree of confidence  I CAN EXACTLY MATCH MY ADSPEND TO THESE TIMES.

The Day Parting set up on Google then looks like this... see image below (click to enlarge)

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