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List of Search Engine Optimization and Internet Marketing Articles

We are here to help you as Internet Marketers in South Africa

We are here to help you as Internet Marketers in South Africa - internet marketing south africa site design do-it-yourself search engine optimisation. Seoza.com. Search Engine and Internet Marketers. We work in an area not well understood by most traditional businesses...

What are Keywords and why do you need to learn about Keywords

What are Keywords and why do you need to learn about Keywords? Imagine you were a search engine called Google. How would you know if a particular web site was relevant to any particular subject? Think about this for a moment....

Save Massively On Campaign Advertising And Get Instant Results

Save Massively On Campaign Advertising - And Get Instant Results. GOOGLE Adwords IS The Most Effective Way To Advertise For Any Small to Medium Sized Business. Google AdWords is the leader pay per click (ppc) online advertising system...

Keywords Selection for Google Adwords

"Here's another example of the vital importance of keyword research and intelligent use of the keyword (for keyword you can substitute "market

What about all this low cost Internet advertising then

What about all this low cost Internet advertising then? Are you getting value for money from your advertising? Are you breaking through the CLUTTER? Would you like to advertise ONLY to those people ACTIVELY looking for your product or service RIGHT NOW...

Ordinary people are sick and tired of interruption advertising

Ordinary people are sick and tired of interruption advertising. They are looking for trusting relationships, value for money and WIIFM. Contextual advertising on the internet goes a long way to providing WIIFM. what's in it for me...

How to make extra money on the internet even in your spare time

How to make extra money on the internet even in your spare time. About 49.3% of you will not know what I am talking about. So to get up to speed consider taking a look at the previous newsletter before going further...

Your websites web stats are your very own treasure chest of

Your websites web stats are your very own treasure chest of information and your search engine optimization will show you different ways to get traffic. Your website's web stats are your very own treasure chest of information...

Your websites web statistics are critically important

Your websites web statistics are critically important - do-it-yourself research is at your fingertips. Your website's web stats are your very own treasure chest of information. Make sure your hosting company provides you with webstats free of charge. Part 2...

SEO Home About Us Tel

SEO Home | About Us | Tel. One of the Most effective Internet marketing techniques is to use Autoresponders. The challenge is to do it professionally and this means you need help from the leaders. . here's an offer they have at the moment...

Banner advertising paid exposure topics inclusing google

Banner advertising & paid exposure topics inclusing google adwords & search engine optimization & internet marketing for south africa websites. Banner advertising. Banner advertising is still widely used on the Internet. In the early hey days when 'everyone...

Consulting Services for you to get a Jumpstart in Rapid Search

Consulting Services for you to get a Jumpstart in Rapid Search Engine Optimization and Google Adwords Services. Consulting. If you need help and want a few questions answered, we're here to answer them for you...

Keywords for Consistent Success

Why does everyone seem to ignore them? Perhaps it's just ignorance. Even the large companies are not immune as we examine here. From driving your research into your target market through your PPC campaigns keyword research is at the heart of SEO and website success and is one of the reasons we harp on about it so much...

Directions on how to find us for really groovy internet

Directions on how to find us for really groovy internet marketing in the hingham field office park. Directions on how to find us. Cross under highway at RED arrow. Pink Arrow is where we are. Landmarks. 1) Jeppe Quondam Sports Field, 2) Hingham Field Office Park...

List of Internet Marketing articles written by Tony Roocroft and published in newsletters

A good variety of useful internet and seo tips and techniques have been published in articles written by Tony Roocroft.

DIY Websites

who provides the content for your website when all is said and done? It is easy and it is low cost once you have negotiated the learning curve. Publishing online is fast and easy but this articles covers what you need to know about your visitor and DIY websites...

SEO Search Engine Optimization in South Africa for your Website

SEO Search Engine Optimization in South Africa for your Website. If you have a product or service that is being marketed on the Internet there are only two possible reasons for web failure: 1. There is no need for your product or service. 2...

Hosting your domain and web site do it yourself and SAVE

"Hosting your domain and web site - do-it-yourself and SAVE. Do not let "The

Each search keyword typed in by a searcher is a market

Each search keyword typed in by a searcher is a market. Each keyword is a market red apples are not the same market as small red cooking apples to search engines. This is not a story about fruit. but it will help show you why each keyword is a market...

Finding a hosting solution for you hosting need not be

Finding a hosting solution for you - hosting need not be expensive. Why do we harp on hosting so much? Because it is important. Never ever host with your domain registrar. Never pay more than 10 dollars a month for good hosting. This is why!...

The Importance Of Valuable Free Stuff

The Importance Of Valuable Free Stuff. You must have heard the lament. Would you buy something from that person? What's the perceived reputation of second hand car salespersons, lawyers, estate agents and insurance salesmen? Of course we're all conditioned to think of them as scheming...

Why Search Engines rule our lives Meta Tags and your Website

Why Search Engines rule our lives - Meta Tags and your Website. You do not need to know any HTML to build web pages and a website! YOU know your product or service backwards. Chances are YOU had to supply your designer with the content for the site in the first place...

Here are reasons why your FutureX website might never be found

Here are reasons why your FutureX website might never be found. Tony wrote this letter to one of the national newspapers after the FutureX show held in May 2004 since it had become very obvious that a great deal of money was being wasted on web sites that frankly would never work...

Getting web sites to link to you

Getting web sites to link to you. Anybody can make a site popular just be creating thousands of web pages all of which link to the main page but none need contain any worthwhile information...

Search Engine Optimisation seo Marketing South Africa

There is more to marketing your website on the internet than just a great design and a great layout. There is a whole science around getting visitors to your website. The science of marketing on the internet has developed in leaps and bounds and search engine marketing and optimisation is at the leading edge...

Internet Myth Busters about search engines SEO South Africa

Internet Myth Busters about search engines & SEO South Africa. You need to be a designer or know HTML to have Internet success. Nothing could be further from the truth. It is not necessary to know HTML. Besides, where do 99.9% of all designers get their content from...

Right now you are being marketed to

And if you don't like what you see, guess what? One click of the Back button and you're off this site and onto the next one. Exactly the same thing happens to your website day in and day out. This is the nature of the Internet,...

Do you REALLY own your website domain

Do you REALLY own your website domain? If you have a domain registered in South Africa, go to this link below (it will open in a separate window) Check your domain here. Type in your domain name - in this case I am using a well known domain name of...

Keyword analysis and behaviour software

If you do nothing else to drive your Internet efforts take a look at this software. This is the only keyword software that you will need. We use it every day. Big markets offer big opportunities. But smaller markets might offer less competition...

Keyword analysis systems for search engines

Keyword analysis systems for search engines. The Internet is made up of words. Understanding the dynamics of words on the Internet is a critical aspect to Internet success. Whilst it may sound obvious, words drive the Internet. Whilst a picture may be able to say a thousand words...

Your websites web stats are your very own treasure chest of

Your website's web stats are your very own treasure chest of information. Make sure your hosting company provides you with webstats free of charge. part 1. The importance of knowing your own web stats. I have a quick question for anyone who has a website...

Meta Tags search engines as well as web page site design topics

Meta Tags & search engines as well as web page site design topics. Meta tags are part of the web page HTML that remains invisible to the casual searcher and was placed in the HTML to be able to be read by search engine spiders...

PageRank may still be important if you want a high Google

PageRank may still be important if you want a high Google ranking. It shouldn't be ignored nor should you fret too much about it. Its calculation, understanding and influence in a real website is very complex making it possible to only generalize on how individual web pages effect others on the same or different websites by virtue of the links in place...

Paid Exposure search engine topics Tiscali press release

Paid Exposure search engine topics - Tiscali press release. Like any other marketing medium you can advertise on the Internet and like any other marketing medium the rules are different. Spending money online has the most marvellous advantage over offline advertising...

Planning your website content goals are vital to your success

Planning your website content & goals are vital to your success online. The single most important step in designing and building any website is planning. Without a good plan, you cannot hope to design a good look-and-feel,...

Registering a domain you must be in total control of this vital

"Registering a domain - you must be in total control of this vital process. Registering a domain. Do not let "The

Research your market for your internet marketing and your web

Research your market for your internet marketing and your web site. In the traditional business sense market research boils down to assessing two main criteria: How big is the market I want to compete in? How much competition do I face in this market?...

Wordtracker A Must Have to Succeed on the Internet

Wordtracker | A Must Have to Succeed on the Internet. Anything you find here is highly recommended, used and tested and will pay for themselves handsomely. do not be scared to buy these if you are really serious. Wordtracker you need this. End of story...

Why South African Retailers Do So Badly On Google and Other

"Why South African Retailers Do So Badly On Google and Other Search Engines "1

Why are search engines so important to your internet marketing

"Why are search engines so important to your internet marketing profitability? How well does your website rank on these search engines? This is the question posed by Seth Godin in his book called "Purple

SEO Workshops site meta tags website generation

site meta tags & website generation. Would you like your web site to rank highly on these and other search engines? Do you know how to achieve this level of success? At Seoza.com we prefer to teach you what we do to succeed with our own websites,...

Website Creation and Marketing of your Website

Website Creation and Marketing of your Website. To give you an idea how easy it really can be. our best achievement was to create over 500 customer friendly web pages in 1 hour, and every one of these pages continues to attract lots of customers...

Search Engine Optimisation seo Free Exposure

Ranking well on search engines helps get visitors to your site. The more visitors that see your website the better the chances of you making sales. Search Engines drive over 80% of all traffic to all websites...

SEO and Internet Marketing Overview

How does it all fit together? There are two basic areas of website success and performance. 1. The Website. You need a website that works first and foremost for your visitor -. 2. Internet Marketing. You need visitors to come/find to your website...

This is what Google has to say on the subject of SEO

This is what Google has to say on the subject of SEO: Quality Guidelines - Basic principles: Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users...

Price increases Days are numbered

Why are so many shoppers visiting the shopping malls. if it is not to buy or make some kind of purchase?. Ask yourself again. How well do your search engine optimization efforts rank on these top search engines? Google's search engine averages well over 100 million hits per day...

Seoza Site Map

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Structuring links for SEO - using anchor text and good content. What is anchor text? Take a look at this simple demo web page created in Front Page. The underlined blue text above is called anchor text. You see such text links on nearly all web pages...

Submitting to directories

How to possibly make your website less popular. Google is not a human. Google cannot look at a web page that contains all sorts of mixed information and make a rational decision as to what the true content of the site is. Google does not know that apples...

The different ways to buy traffic

The different ways to buy traffic. Offline vs online. William delves into this complex subject - Online is a very different world to offline and the rules are completely new....

The Importance of Internet Trust with your visitor

The Importance of Internet Trust with your visitor. If you don't have it from your visitor you will never make a sale. That much we can pretty much well guarantee. The HOME Page is THE MOST IMPORTANT WEB PAGE on your site....

The No Follow tag and search engines meta name description

"The No Follow tag and search engines. meta name= "description

Using BLOGS for site search engine optimization

Using BLOGS for site search engine optimization. What is a BLOG? A blog is the best invention for creating links back to your own web pages. A BLOG is a website that you can create and host for free. And from this website of your own, you can create links to your own site...

Ways you can generate free traffic

Ways you can generate free traffic. Suppose you are an online bank. Your target market is Online Banking - or Internet Banking. Say for instance that you get some backing from a really large existing bank with a big powerful brand name that is well established...

Website hosting compare with MWeb Tiscali etc

"Website hosting - compare with MWeb Tiscali etc. Domain Names & Hosting - the stuff YOU need to know. For you to ensure that all the work you have put into your successful website is not lost or "stolen

WIN with Google Adwords How To Read Google Adgroup reports

How To Read Google Adgroup reports. The success of an Adgroup within a Google Adwords campaign (a campaign is in simple terms a collection of Adgroups) is best judged by looking at 3 things primarily. Number of clicks since this determines an overall degree of effectiveness...

How To Write A Google Adwords Ad

How To Write A Google Adwords Ad. Google Adwords ad layout gives you up to 95 characters and a short URL to tell your prospective customer the following about your offering...

Your SEO checklist for success with search engines

Your SEO checklist for success with search engines. Starting with your visitor. don't skip this paragraph. Do not go straight to checklist below. First and foremost your website and all its pages need to be designed and created with a single objective..

Google Adwords Pay Per Click Program learn about CPC

Google Adwords Pay Per Click Program. learn about CPC. CPC means cost per click and is the amount you pay Google every time some clicks to your web site via the Google Adwords ad. It is vital to understand what control you have. CPC is not constant...

Google Adwords pay Per Click Program learn about CTR

Google Adwords pay Per Click Program. learn about CTR. CTR means click through rate and only Google of all the Pay Per Click search engines operate using CTR. It is vital to understand this if you want to achieve the following. Lowest possible CPC (cost per click...

Google Adwords Pay Per Click Program

Google Adwords Pay Per Click Program. Learn about CTR and CPC and how they BOTH influence the position of your advert. There are normally 8 sponsored links (Google Ads) but it can be up to 10 on any page of Gogle SERP's (search engine results pages)...

Google Adwords explained

Are you getting value for money from your advertising? Are you breaking through the CLUTTER? Would you like to advertise ONLY to those people ACTIVELY looking for your product or service RIGHT NOW? Would you like to only have to PAY for the advert if they actually visited your store...

Know Your Adspend ROI Every Day with Google Adwords Reporting

Know Your Adspend ROI Every Day with Google Adwords Reporting. Successful Google Adword campaigns depends upon monitoring your campaign adspend along with the profit it generates. No other marketing medium allows you such a luxury. Google Adwords is a marketer's dream come true.

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We are ethical South African search engine optimization practitioners based in Johannesburg, Gauteng. Internet marketing efforts in South Africa are still in their infancy.  Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed.

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