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 NEW May 2011 Critical Adwords Changes:

Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past.  While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors
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