The Importance Of Valuable Free Stuff
You must have heard the lament ... Would you buy something from that person?
What's the perceived reputation of second hand car salespersons, lawyers,
estate agents and insurance salesmen? Of course we're all conditioned to think
of them as scheming, selfish, full of tricks and snake oil. Of course not all
used car salespeople fall into this perception category. But try to convince me
of that and you'll have a problem of trust and credibility.
Ask yourself another question ... who's behind these words on this page? For
all you know I could be a serial fraudster sitting in Pentonville (a jail in UK)
... let me hasten to add I'm not.
The Importance Of Establishing Trust
Success on the internet depends totally upon establishing trust and
instilling a sense of total confidence in the minds of potential customers.
Offering top class valuable well presented free information helps greatly to
establish the following in the minds of those readers who could be anywhere up
15,000 kms away ...
A sense of trust A sense of competence A sense of knowledge A sense of
comparison with other "experts" Yes, a sense that ... this guy knows
what he's talking about; yes I could work with this guy etc etc
So create useful valuable (in the eyes of the receiver ... not in monetary
terms) information that would help searchers satisfy the needs that brought them
to search in the first place.
Make this information unique ... ie don't go and recycle stale overused
information because this is a bit like treating the reader dishonestly. You're
asking the contact to waste time and effort downloading, or adding personal
details on what the reader might later decide to be false pretences. In this
case you don't gain any credibility ... you lose whatever you might have had.
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