"We Make Your Google
Adwords PPC Campaigns Profitable!"
How? By optimising and managing these critical success
factors for you:
| 1. Keyword Research |
2. Campaign Organisation |
3. Ad Copywriting |
| 4. Click Through Rates |
5. Cost per Click |
6. Return on Adspend (ROI) |
| 7. Most Importantly... Landing Page
Conversion to Sales |
We do this against an agreed maximum daily spend which can be as low as
R50. We report in detail at whatever frequency you want.
The Method, perfected over 5 years: We manage your Google Adwords
campaign using completely up to date methods and techniques and by
keeping up with the frequent and detailed changes that Google makes to
its Adwords programme. The use of sophisticated tools allows us to
minimise the cost of running and managing any campaign. We have 5 years
experience in running Google Adwords campaigns. You can expect to
benefit enormously from our experience.
The Cost, minimised through hands-on experience : Your maximum
exposure to us is a 3 months agreement at a fixed monthly price to run
your campaign after setting it up. We charge a fee to set the campaign
up based upon the size of the online market involved. For example a
campaign covering "weddings in general" would be much larger than a
campaign addressing "wedding photography" only. See this
example of proposal and
charges for a large campaign. You can expect to make a high and
measurable Return on Investment on your Google Adspend.
The Risk, low for major short and long term benefits: Should you
wish to end the agreement after 3 months the complete campaign is handed
over to you for ongoing management knowing full well that you have an
optimised PPC campaign that will generate good returns into the future.
The campaign will also provide valuable information for any search
engine optimisation project as well as
landing pages that work
. You can expect to make profitable sales well into the future.
A Warning
... I've just (August 2008) taken over a Google Adwords
campaign for a JSE company. They allowed Google to set up their campaign
... Google offer this service to people just starting. In the case of
this company Google had set bid prices FAR too high (R20 per click) and
also created completely inappropriate keywords. Google benefited from
this approach ... the customer did not! Be careful if you allow Google
to set up your campaign. They do not have your best interests at heart.
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Some Clients For Whom We've Run Adword Campaigns |
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Success on the web starts with getting traffic to a site. The cost of the traffic and thus the ROI (return on
investment) are important considerations.
Once internet traffic has been generated then it is up to the
function and design built into a website to
convert that traffic to the desired objective (Most Wanted Response) which might be a sale or
subscription to a newsletter for example. The most important factor to
accomplish the conversion is the selection and construction
of the appropriate landing page(s).
Sending PPC visitors to the home page is often the wrong
thing to do.
Read more about landing pages here.
The 4 main sources of website
traffic are:
1. Traditional media such as magazines, classified
ads, TV and radio campaigns for example
2. Direct viewing from a bookmark or by typing the
URL into a browser window
3. Free search results the volume of which depends
upon the amount of relevant content on a website matched to
keywords used in a particular market optimised for high
rankings when a search is carried out (SEO)
4. Paid search results using for example Google
Adwords Pay Per Click advertising medium (PPC)
Targeted Traffic Requires In-Depth Focus on Keywords
Do not miss reading this page showing the relationship between
keywords and website
traffic.
Keywords typed into search engine accurately identify user needs.
Thus successful and targeted website traffic comes from thorough keyword
research to identify real needs. Hundreds of millions of different
keywords are used every day on search engines. Obviously if such behaviours
or needs can be
identified then it becomes considerably easier to get targeted traffic
and more importantly convert that traffic.
This vital principle referred to a Keyword Research applies to free search results as much as it
does for pay per click programmes.
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Download Important Keyword Research Report
The report
shows what can be achieved with in-depth keyword research, and
analysis for a competitive online market.
The report also
identifies the long lists
of targeted keyword phrases competing companies use every
day in both PPC and organic search SEO programs.
In addition
the research uncovers cost per click for every keyword,
estimates of daily traffic for each keyword and estimates of
daily adspend on Google Adwords by all major advertisers for
each keyword bid on in the Google auction.
Click here
for keyword research report. |
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Expert keyword
research is about discovering the hundreds, maybe thousands, of
keywords that (1) get targeted traffic, (2) that are used by your successful
competitors, (3) that convert to the desired action and (4) that are hard to find
and make the difference between success and failure in
either an SEO or a PPC campaign. That's where we might be
able to help
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You Can Also Benefit... No Matter How Big or Small. Here's How We
Can Help.
1. We are expert at keyword research and the
implementation and management of that research in both free search (SEO) and pay per click
(PPC) programs. We can almost certainly improve your website's traffic
VERY significantly in a very cost effective way and in a way you can
manage into the future.
2. We are expert at using keyword research to convert targeted
traffic to sales through your website. We do not do website design but
can give you very objective advice on how to create an effective web
design or modify your existing design using up to date "white hat"
search engine optimisation techniques ... i.e. you get a website that converts
traffic to sales.
Making More Money From Adwords...
Adwords is one of the very best ways to get visitors to
your website. It's easy to set up an account and you will
get traffic within hours.
However managing your Adwords account needs to be
constantly monitored along with the activities of your
competitors.
We can take away the hassle of setting up and managing
your Adwords account. We're committed to spending your
advertising money in the most cost effective way there is.
We believe we can get you more clicks and more profit for
your investment.
This is How You Make More Profit.
We provide more profitable clicks by reducing the cost of
a click whilst also optimizing targeted traffic volumes. We
ensure you have a positive and acceptable ROI.
And With Total Control.
You set the maximum spend and we report at whatever
interval suits you... daily, weekly, monthly or all 3 if you
like. You will see how well the system works when managed
well. |
Free Google Ad Campaign Advice and Analysis
Would you like an analysis of your existing PPC campaign?
We have a strict confidence policy and will gladly sign any
non-disclosure agreement provided to us.
Fill your details in the form below and I will ring to discuss.
Give Me a Call Today ...
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You are invited to call me for a preliminary chat (Tony Roocroft)
on 011-454-0105 if you think your website is not getting the traffic you
like or if you're failing to convert the traffic. Based upon the chat you might decide we have something to offer or
not. . If you like we will even do some initial keyword research for
your own market without any obligation whatsoever. Give us a
call ... you've nothing to lose and much to gain. You will not get a sales pitch |
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