What We Can Do for You... The Short Version
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Full service Adwords set up and ongoing
management geared to making you profits from your online
investment.
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We specialize in converting your poorly performing Adwords
campaigns into winning ones using the very latest cutting edge
methodologies and systems that hardly anybody knows of. Quite
simply... we get profitable results for you.
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Call Tony for a friendly chat without any
sales hype or pressure... 011-454-0105 . I'll even take
a look at your Adwords campaign and give you some feedback
for free. If you're interested in taking the opportunity
further I will make the contacts with our marketing division
to contact you for further help and clarification.
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What's the Difference Between SEO & Adwords?
- SEO... Google decides if your website will show in Google search results
- Adwords PPC... YOU decide if your website will show in Google search results
Do You Want to Succeed with Google? If so...
- You can learn the DIY approach from our 9 years of experience by
buying our world class search marketing products...
More info or
- You can work directly with us to benefit directly and
immediately from our 9 years of experience and Search Marketing
success online...
More info
Advanced Adwords & Beyond Training...
Now Available on DVD... 4 x high quality 8 hour DVD set of the first
Google Adwords & Beyond Workshop held in 2009.
More info in
Workshop PDF brochure. CLICK HERE
Future Google Adwords & Beyond Workshops:
- These ultra advanced workshops are held on an ad hoc basis once
or maybe twice a year. To be kept informed CLICK HERE
- Click to enlarge "Google Adwords & Beyond" workshop brochure image on right...
- SEOZA offers a personalised, integrated Search Engine
Optimisation and Adwords PPC consultancy - geared to maximising your
sales.
- SEOZA can give you a massive competitive edge by getting your
products or services on Google’s front page search results within 3
hours of setting up a Google Adwords PPC campaign.
- Adwords are great! They satisfy the immediate needs of the many
thousands of people who, each day, search the net looking for your
product or service.
- You can spend as much, or as little. as you like each day – and
you only pay for actual visitors to your site.
- You can stop and start campaigns at any time – and you get
measurable, cost-effective results on a daily basis.
- Whether you’re business is online, off-line, local or
international, SEOZA Adwords SEO & PPC consultancy will make a significant
difference.
- We can help you set up your Adwords campaign, provide ongoing
management and organise private and public workshops. We also offer
support for advertising agencies and web designers..
- Want to learn more? Call Tony Roocroft for a friendly chat… not
a sales pitch.
- It might be the most important call you make on your way to
SEO, PPC & internet marketing success. Alternatively,
download our PDF brochure here
- Go ahead – the possibilities really are amazing.
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Find us on Google Maps below or for more info & map... Click here
What Makes SEOza Different?
The vast majority of AdWords users set up and mange their
campaigns using the traditional Google AdWords interface.
Not only is this extremely slow even using ADSL it does not
allow a campaign to be optimised nor does it allow the fine
control required for success. In the table below I've
provided a basic comparison between my methodology and the
standard Google methodology. My methodology satisfies all
Google requirements and there are no tricks involved
whatsoever.
| The Normal Google
Interface Methodology |
The Seoza Methodology...
as demonstrated at the workshop |
Online connection
Slow set up… even for small campaigns
Minimum keywords
Minimum Adgroups
Too few ads with limited A/B split testing.
Limited bid price control
Keyword targeted landing pages very difficult
Methodology is deterrent to optimized Adwords
campaign
Control & change is a slog
Massive campaigns take weeks to set up properly |
Offline connection
Rapid set up even for massive campaigns
Multiple keywords (000’s of them)
Individual keyword bids made easy
Multiple Adgroups (000’s of them)
Multiple Ads (000’s) all with A/B split testing
Targeted landing pages (000’s) of them
Methodology allows complete & simple optimization
Control and change is a breeze
Massive campaigns take less than 8 hours to set up
properly including in-depth keyword research phase…
We integrate with SEO techniques
Yes it’s true! We do it all the time... see
testimonials |
| Google
AdWords is science. It's not advertising art. Like
all science a thorough understanding is required to
obtain maximum benefits from underlying principles.
These principles seem simple on the surface. They
are extremely complex in practice. |
AdWords for Advertising Agencies
The workshop is perfectly suited to all Ad Agencies who must be in a
position right now to add Google Adwords and Pay Per Click advertising
to their arsenal. Companies of all sizes, all disciplines will reap
enormous benefit from sending their marketing people to the workshop.
Consultants who attend will be years ahead of their competitors.
It will be the very first time this kind of advanced
information has ever been made available to a broad audience
in South Africa.
Click
here for more information and then we can keep you
informed. Google Adwords… The Ultimate in Direct
Marketing
Google Adwords is direct marketing at its best. Unlike all other forms
of direct marketing such as mail shots, magazine ads, classified ads and
even email campaigns Adwords stands out for the following reasons…
- It allows you to identify extremely closely the exact needs of a
person searching Google at any point in time and in almost real
time. This is possible because when a person types in a keyword
phrase that person is indicating a need at that specific time.
Always think of a keyword NOT as a keyword per se but a STONG
indication of a market need. Think of each keyword as a niche market
and there are billions of these niche markets on the web.
- By careful choice of keywords it is possible to get a very good
idea as to whether the searcher is in browsing, shopping or buying
mood.
- You can measure the effectiveness of how your campaign matches
the needs of the searcher and hence you can change your campaign
based upon this detailed feedback.
- You can control the Adspend based upon the success or otherwise
of the campaign.
I have just completed a detailed white paper on how to make the most of
initiating and setting up a properly structured campaign. It’s about 13
pages long but well worth the read if you believe you would like to go
the Adwords route of attracting potential customers.
Click here
to download the white paper.
The white paper will show you how to differentiate between the following
types of searchers…
- Browsers
- Shoppers
- Buyers
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Tony
Roocroft
