Make Your Web Site Marketing Work for You

But first of all something brand new about to start in February 2008 ... if you are interested in affiliate marketing or want to profit from your website or email list then you must at least get to know about this major innovation. Be one of the very first to get onboard. To learn more please click this link which will tell you all about this innovation.

What Do We Do?  and How We Can Help You Do Much Better Online?

Call Tony +27-011-4540-105

In a nutshell we manage online marketing campaigns for ourselves and others using the combined power of PPC (Pay Per Click) and free organic search engine optimization techniques.

We harness the dominant force in online marketing, Google, and create an enormous online benefit from the use of Search Engine Marketing for companies, large or small, who work closely with us. Google accounts for more than 70% of all search online. More than 500 million searches are done every day.

We own and manage more than 140 websites and every one generates revenue. We participate in many different markets and have a highly relevant South African keyword database.

For example we know the top 10,000+ terms (non sex related) searched for using Google and (very important) for South Africa only.

We know the top retailers and top brands searched for every day. And we know how many times they are searched for too. What this means is that we are able, easily and quickly, to guide online marketers along the right path from the moment they start talking to us. We show them what their competitors are doing or NOT doing.

And if we don't have the info already we can get it within days for a small charge.

We manage your campaign from the beginning ... starting with efficient low cost highly relevant market research.

We are generally able to reduce your online Adspend by a significant amount. We are confident we can increase your online marketing effectiveness by a significant amount.

We manage your campaigns in such a way that every day you can see the result of your advertising spend. If you sell online we will report to you the effective ROI of your ad campaign.

We will show you how to increase the effectiveness of any online marketing campaign using email or your website.

In 2006 we have spent hundreds of thousands of Rands buying ads from Google. We have shown Google Ads to more than 20 million highly targeted searchers and have achieved an overall click through rate of more than 2%. Many of our campaigns run with click through rates well in excess of 20%. What this means to you is that we have spent a large amount of money buying Google Adwords and have thus learned a great deal about the Google Adwords system. We know pretty well how Google PPC works and how to maximize the benefit from a highly effective well managed campaign.

The easiest way to start is to have a chat ... call me Tony Roocroft on 011-454-0105. We are happy to set up a campaign and manage it for you or show you how to do it yourself (much better to do it in house).

Internet Marketing Success and Failures

Twice a year for the last 2 years I've run a 2 day intensive Internet Marketing and Search Engine Optimization workshop for the large international training company IQPC. I've just come back from the latest one and once again I was brought face to face with the reality of the South African webspace. Apart from being years behind in our acceptance of the Internet as THE MARKETING MEDIUM of the future, companies, large, small and medium as well as individuals are failing. In all these workshops there is a common thread ... the web sites owned by the participants (or their companies) have little hope of ever doing well on search engines. The sites (like the vast majority of South African websites) are designed in such a way they are preventing themselves from getting found and even if the sites get found the chances of getting a desired action (eg a sale) is low.

The Single Most Important Question to Ask Any Web Designer or Content Creator

The question is ... Do You Use Wordtracker? If the answer is no or vague or if the designer does not have a better alternative then the web designer needs guidance on how to generate traffic to your website. Before any website is designed it is vital to do thorough keyword research and Wordtracker is the pre-eminent service for doing this..

Do You Know Why Free Search Is So Important to Google?

Google make money from displaying ads on the right hand side of their free search results. This is an income model that is making an absolute fortune for Google. It will continue to make a fortune for Google but ONLY so long as the returned search results (SERP's) on page are relevant and useful to the searcher.  This is why they will continue to wage war on any website that finds its way onto page 1 without being relevant and useful.

It's why now more than ever you need to focus intently on your web marketing. You cannot put the future of your company or website into the hands of a developer, designer, ad agency or an IT department. Do this and your efforts will be wasted. Internet marketing is for the highest levels of management to embrace.

At the very least top management must fully understand what makes a website make money and definitely avoid it losing money.

• This means one thing ... unless your site is doing what Google wants you to do then you will lose any free positioning you might have had. If not today then very soon ... and Google wants only thing. It wants well organized unique and useful content that others will want to find.

• If you're still hearing stories from web designers and web masters about the importance of meta tags, and remember even Title tags are less influential then be very wary of such advice.

• And if you hear somebody telling you they can guarantee you any kind of Google ranking then RUN, don't walk in the OPPOSITE direction. Nobody can guarantee you ANYTHING on Google.

It Really is NOT About Flashy or Pretty Websites

There is more to marketing your website on the internet than just a great design and a great layout.  There is a whole mix of art and science around getting visitors to your website and getting them to do what you want (convert to sales for example). The science of marketing on the internet has developed in leaps and bounds and search engine marketing is at the leading edge.

This site is about search engines and provides you with basic information on how to conquer those hard bits that will prevent your web pages rising in the search engine rankings on Google, Yahoo, MSN or Ananzi.

You need to get up to speed and stay there ... that's if if you want to get targeted traffic from free Google listings.

You can be number 1 on page 1 of Google tomorrow but only by using their PPC engine ... Brief articles on the important aspects of Google's PPC (pay per click system known as Google Adwords). Click the image below to learn more from Google directly. I have used their system for almost 3 years and it works ...

Google reports that of the 500 million world-wide searches made every day that approximately 50% are unique.

Links to Useful Information on this Site

Your website SEO success checklist ... follow this checklist and your website will work for search engines and visitors alike. Ignore any of the items on the list and you will make it much more difficult to succeed.

About 80 articles covering many aspects of Internet Marketing and SEM or search engine marketing

Web marketing articles from newsletters written by Tony Roocroft

The growth in usage of search engines along with the increasing sophistication of web sites with regard to SEO best practices means that ranking well on search engines is becoming increasingly challenging. Two years ago competition was a fraction of what it is today and with more and more websites implementing good SEO, in order to rank on page one today means your site needs to be in the top 0.005% of competitive pages. That's a tall order in anybody's book.

The content has been created by Tony Roocroft in the most part and is based upon practical experience and success. Today Tony owns and operates well over 100 websites and every one generates revenue ... Tony offers 1 on 1 personal or telephone consulting at the rate of R500 per hour excl VAT.

I created a website about the Kruger National park which uses the power of WordPress to harness RSS and social bookmarking search. This site which describes the very best drives in the Kruger Game Reserve was my first venture into website creation using something other than Front Page. Take a look.

Vitally Important Resources to explore

Without intimate and detailed keyword knowledge you cannot succeed with search engines.

Granddaddy of all Keyword Research tools is Wordtracker