The Essence of a Successful Webpage or Website...

Treat Keywords like PEOPLE
When people visit a page … questions to ask yourself

Why are they here?
What are they looking for?
Can I deliver what they are looking for in next 5 seconds?
In this small space … eg Headline.Google Ad

The ONLY reasons why people don’t buy from you assuming they have a
desire are:

Don’t believe in you
Don’t believe in your proposition
Don’t believe it’s going to work for them … mismatch between search
and offer

The Headline and the 4 U’s

Urgent
Unique
Ultra Specific
Useful … ie answers the desire of the searcher or surfer

USP … Unique Selling Proposition

This is YOUR PRODUCT’S reason for being.

My PRODUCT is the ONLY one (fill in the gaps)

1. That … [Does what]
2. For … [For whom]
3. By … [How]

Turn a Feature to Benefit… ask the question So What?

Feature might be Product X contains Enzyme B, Vitamin C and comes in
3 pack sizes. Turn this into a benefit by asking So What. Benefit
could then perhaps be Product X Makes You Look 10 Years Younger in
a Week and You Lose 10 kgs Too!
You get the point I'm sure.

Use Emotive words …

Examples…. Amazing, Astonishing, Fascinating, Guarantee, Discover,
Exciting and hundreds more.