Awarded at Toronto "Ultra Advanced SEO Symposium" Nov. 2005.

Google Adwords pay Per Click Program ... learn about CTR

CTR means click through rate and only Google of all the Pay Per Click search engines operate using CTR

It is vital to understand this if you want to achieve the following ....

Lowest possible CPC (cost per click)

Consistent with highest possible rank position

It is best to use an example ...

Let's assume you and your competitor both bid $1 for same keyword ... say pond pumps

Which of these 2 bids will rank higher? ...

Answer, the one with the higher CTR

The relationship between CTR and position is dependent upon the two variables multiplied together ie (your CTR x your bid)

Lets' put it another way ... I get a 1% CTR for my keyword pond pumps. This means of every 100 people who saw my add 1 person clicked through and that cost me $1.00. On the other hand my competitor who also bid $1 had a CTR of 2%. So my competitor can lower his bid to $0.50 to get the same position as me and if he bids $0.51 (only 1 cent more) he will get the position above me. Now that's a bargain

Google rewards high CTR by increasing the position of my ad so more people see the ad and this means that there will probably be an even better CTR the next day.

I cannot overstress the importance of CTR .... let me put it another way

The amount of money you will pay Google per 1,000 impressions of your ad is INVERSELY PROPORTIONAL TO THE CTR OR THE CPC is INVERSELY PROPORTIONAL TO THE CTR ...

Forget the gobbledygook ... go for a high CTR every time and it takes lots of determination and effort and skill

What do we do? .... we optimize all the variables to maximise CTR and maximize your position and minimize your CPC. You can ring us on 011-454-0105

Learn more about CTR click through rate Learn about CPC cost per click Learn about position

We are ethical South African search engine optimization practitioners based in Johannesburg, Gauteng. Internet marketing efforts in South Africa are still in their infancy. Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed.