14. The Google toolbar and keywords

With the right keywords and the thought out approach to getting links in place you are ready to start thinking about laying out the web pages on your site(s).

Let me remind anyone who wishes to throw a few stones.

I do not pretend to be a serious player in the beautiful websites awards list

If I thought it was very important I would be the first to employ a great layout designer and specialist. I would however guide that specialist the way I wanted the site to look.

The specialists job would be to improve the visuals under my personal guidance without destroying the deliberately designed and effective content.

Please remember this as you read on.

I use Front Page as my layout HTML WYSIWYG editor. It is the only one I have ever used and therefore am totally ignorant of any of the pros and cons of other similar tools.

What I do know is it has been the tool to get me many number 1 spots on page 1 of Google SERPs.

Before proceeding to layout

14.1 GOOGLE IS GREAT!

Lets take another look at the Google toolbar noting that I searched for English yellow cheddar cheese. Look carefully at the right hand side of the toolbar. You will see four words:

English, yellow, cheddar, cheese

Go to the website that appears on any of the SERPs and click any of these 4 buttons. Immediately Google identifies the position of each and then the next appearance of that keyword in the document. Now click the highlight button and magically every occurrence of these 4 words is highlighted for you.

On the site I went to this is what Google identified for me:

I am sure you can think of ways of using this to identify strengths and weaknesses of your competitors web pages. It also allows you to take a look at your own work and see if it looks right.

Google is great and becoming greater.