Introduction

This book is meant to be used and to be useful. It is about Search Engine Optimization and satisfying peoples needs online. We call this quite simply Internet Marketing.

It is valuable since it is the essence of almost 5 years of continuous practical learning and experience about how to make money on the Internet by first of all generating traffic to any website and then giving the traffic (people) the answers they are looking for in a 100% trustworthy and professional manner...

The content you will find here is comprehensive and unique. This does not mean you cannot find parts of it elsewhere because you can however to the very best of my knowledge there is no equivalent anywhere in the world.

At the time of re-writing this book in May 2005 it represented my own interpretation of the state of the art with respect to search engine optimization for both the organic (free) and pay per click types of search although this latter aspect is only covered very briefly it needs its own book and there are a few excellent ones out there already.

The book is hopefully written in a friendly as I talk style. This is deliberate because part of the success you will have will also depend upon your being able to write like you talk.

The Internet is about real people who are just like you and me and they relish conversation and simple, honest, straight-forward commentary geared to solving their problems at a specific point in time.

Everything you will read about is used by me or has been used and maybe even later discarded for good reasons. Where Ive stopped using I will tell you and will tell you why too.

Of course this book is full of recommended actions. These recommendations are here for 2 reasons.

• You cannot really succeed at a high level without paying some attention to them

• If you do happen to buy any of what I advise you to buy or rent it is possible I may earn a small commission from the supplier of the system, software, book, advice or whatever it may be. I tell you this right upfront. There is no pretending in this book.

I teach these techniques privately, and occasionally publicly, and it takes 2 solid days of intense concentration by my audience and myself to get these important concepts, ideas and techniques across. These workshops are exciting, dynamic and fun. They give you great grounding. They provide you with more ideas than you might be able to handle. They provide you with an opportunity to make as much money as you choose to make. And . Let me tell you, in no uncertain terms, that you cannot make these achievements without lots of hard work. Be consoled however because its satisfying work, and rewarding work even if your pursuit has nothing to do with money.

There is no get-rich-quick solution within the covers of this book.

Like many books you can dip into this one at any place you like. However it is written in a logical order and I would encourage anybody to read the whole book in the order the chapters are presented.

The subject is massive, the medium is highly dynamic which means parts of this book will become dated fairly quickly and is one of the reasons I have written in the style youll discover. It is my intention to try to create regular updates that will be available by subscription only by using web downloading facilities.

I have tried hard to remove fluff, padding call it whatever you like.

Enjoy your adventure into the realms of search engine optimization and virtual marketing. Youll be reluctant to return to the real world but I hope you do.

Tony Roocroft aka The Pond Professor

Bedfordview, South Africa August 1st 2005

PS Many of the images in this book are direct screen shots and as such are low definition. Dont adjust your PC. They are also in thumbnail form to make the pages open quickly. Click the thumbnail to make larger.