Awarded at Toronto "Ultra Advanced SEO Symposium" Nov. 2005.

Explode your website visitors - free seminar background

You have nothing to lose and a great deal to gain unless you are already able to do what we do every day ... make real money from our websites. You will leave the free seminar understanding what Internet marketing and search engine optimization is all about. Remember ...

You are NOT dealing with a web design company.

You are not being targeted for future website work ... we do NOT want to do websites for you.

You will not be working with theoreticians, computer programmers and nor are we a normal training organization

Like you we own bricks and mortar businesses and use the internet to support these and generate new income streams

Maybe just like us you would like to make lots of money on the internet outside of your normal company duties and responsibilities

Unless *YOU* are in control of the whole website marketing process you will NOT make serious money on the internet

It has taken a lot of work and research to get to our level of competence. We have made the mistakes we know many of you are making right now ... because we have looked at some of your web sites.

The bottom line is we get 400,000 page views (way over a million hits but hits are meaningless anyway) per month to our web sites.

When we SHOW you all that we know and have learned at our paid public seminars we limit attendance to 4 people at a time. This 8 solid hours workshop at our own office in Bedfordview uses an always-on live internet connection to SHOW exactly what and how we do our internet work. We do not teach theory. We show *YOU* all the secrets and systems we use

Save money on search engine submissions - don't do it. Save your money.

You have all seen "We will submit your site to 2,000 search engine for $30 per month" These schemes are a complete waste of money. Why?

There are only 3 real search engines and not one of these approves of any bulk submission ... in fact they frown on it. In any case submission is just that. It does not mean that you are indexed or ranked. If you are using one of these "services" you can safely cancel it. The search engines are ..

Google
Inktomi (now owned by Yahoo so we refer to Yahoo as the search engine)
Teoma (owned by Ask ... Ask Jeeves)

Important Information about search engines .... current in April 2004

The source of this information is Danny Sullivan's Search Engine Watch.

Google supplies AOL and Netscape and many smaller "search engines" including for example Aardvark in South Africa with its search results

Yahoo supplies MSN and itself as well as Lycos, Hotbot, Alta Vista, All The Web and others with search results. Yahoo also owns the pay per click search engine, Overture.

The 000's of search engines often referred to are in fact directories or portals and when you do a search on one of these you are in fact often searching just their own databases

How to get your website indexed on Google FAST

The quickest way by far to get indexed on the main search engines is to get a link from a well known site already ranked on the above search engines. This is one (and there are more) reasons for getting reciprocal links from existing sites.

What is market research on the Internet?

In the traditional business sense market research boils down to assessing two main criteria:

How big is the market I want to compete in?

How much competition do I face in this market?

The research for a traditional off-line business normally takes months of slog and is expensive and the result is far from perfect.

Very few people will undertake a new project without first of all understanding some basic facts about the market. However in most web site situations no-one has ever given any thought to the market.

It just seemed to be a good idea to have a web site at the time.

On the internet, however, the challenge and starting point is exactly the same. Discover the competition and size of your market. It just so happens that on the internet it is much easier and very precise and very quick, when you know how to do it!

**** What Is *YOUR* Market On The Internet? ****

Think of a fruit stall.

On this stall will be green apples, red apples, cooking apples, large apples, small apples, bramley apples, granny smith apples and so on. NOT JUST APPLES.

If you watch customers you will find following:

some buy green apples

some buy red apples

some buy granny smith apples and so on.

Now if you had an INTERNET fruit stall (in other words a web site selling fruit) then your web site must be able to appeal to all these different customers. If the customer does not know you sell green apples and that is what the customer is looking for then he will NEVER buy from *YOU*.

Your web site must be designed and created such that you are ALWAYS FOUND for all different sorts of apples. This way you start to dominate the Internet apples market.

This principle and our teaching system applies no matter what size your company is or whatever market you want to participate in. It can be construction, property, travel, selling seminars, health care, NGO's, music or whatever.

We teach you how to discover what your market really is and more than that how big it is so that you can make priorities and target the most important market sectors within your overall market.

We also teach you how to measure your competition and combine all you then know about the size and competitive nature of the market to be able to beat these competitors in a very large majority of cases.

The fact of internet marketing is that 99+% of web site creators do NOT know how to do this. This means you have 2 choices ...

1. Use a web designer who does not know what is important and therefore have a web site that does not work or

2. Learn to do internet marketing yourself so that you can guide your web designer - better still do it all yourself as we do or appoint someone in-house to take control. It is far easier than you might think and incredibly low cost for massive returns.

A real example from my own market:

Here is a very specific real example that I have extracted from my own market - this is very firmly targeted at the large, international and competitive water gardening, pond keeping market. I generate over R500,000 pa PROFIT from this single INTERNET market mainly in US Dollars at an ROI of over 1,000%.

A reasonably important sector or niche within the water gardening market is "goldfish ponds"...

During the month of April 2004 I know that in Google the term "goldfish pond" was searched for 1,288 times. I also know that the term "gold fish ponds" was searched for 306 times. For the phrase "goldfish pond" there were 84,600 competing websites and for the term "gold fish ponds" there were 74,700 competing websites. Now this is valuable information.

Just as a single example it immediately tells me I should target the people searching for "goldfish pond" before I target the "gold fish ponds" searchers. Could you have guessed that one phrase was 4 times more popular than another one?

As I write this article my website is number 12 and 13 on Google for "goldfish pond" and number 1 for "gold fish ponds" ... go and check at Google (domain is www.practical-water-gardens.com.

Here's another example ... "pond designs" searched for 2,688 times in April, 570,000 competing web sites. My site is number 7 at Google.

Because I know my market in terms of size and competition I can (and do) arrange my internet and website marketing efforts accordingly.

Do you know this kind of information for your target market? If not you are wasting your investment in internet marketing and website development. You cannot even create the right Title (discussed last week) for your website

We are ethical South African search engine optimization practitioners based in Johannesburg, Gauteng. Internet marketing efforts in South Africa are still in their infancy. Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed.