Internet marketing keywords - successful search and web marketing

Seoza News June 4 2004 Number 403

This website http://www.seoza.com is aimed at those searchers looking to improve their South African internet marketing efforts. It was designed to rank well on Ananzi for the terms internet marketing, search engine optimization and related keywords. It was completed on May 18th and completely revamped August 18th.

A significant amount of keyword research was done before the website was started. In particular the following keywords (keyphrases) were considered important ... ie there was probably a lot of searches for these keyphrases based upon International trends. We in act discovered many more keywords than those contained in this list. However this shortened version of this list serves to illustrate the point ...

On May 31st we checked the rankings on Ananzi for each of these phrases and this is what we found in our attempts to be successful in search and web marketing.

You can check the above by going to www.ananzi.co.za but do bear in mind there may be changes to what you see above.

If you want to rank well on any search engine then you need to discover lots of targeted and traffic generating keywords.

You will note that we do not rank in the top 30 for some phrases ... however we know what what we have to do to try to improve this situation.

In the next newsletter I will introduce to the techniques that you can use to generate your own lists without using keyword tools ... this will also be covered in some detail at the free seminar, if you cannot wait.

How Any Website Can Easily Make Money Into The Future and how you will probably save some money now. *YOU* must check this out.

I want to involve you in a little experiment to make a very important internet marketing point and I will disclose the full results of the experiment in my next newsletter in terms of how the experiment effected me ... and in such a way you can use the same totally ethical approach to make money using your own website. You are 1 of about 150 subscribers I have asked to do this experiment in the hope the statistics I get will be meaningful.

Save Money Here ...

I'm sure you have a car and that it is insured. If you are like me you never shop around for an alternative quote because of the hassles involved, and the time to get a response. Well here's an opportunity you should not miss and it will only take you a minute maybe less to do. It will probably save you many hundreds of Rands.

More Important ...

Here also is a perfect example of the power of the internet and internet marketing and a South African company has done a world class job of creating a web site that works fantastically well. However it still relies upon getting lots of traffic and the way they do this will be revealed next week too.

In short this website meets the immediate needs of any searcher wanting to save money on a no obligation quote for insurance on the car they use or own without having to be bothered by an insurance agent.

Here's what you need to do .... just click inside the link below. You will be taken to a form asking for basic information needed to complete the quote. You then submit the form, wait a minute or so and hey presto you have the quote .... marvellous use of internet marketing.

I submitted my request on Sunday May 30th and received this response below within a minute or so .... note comment at bottom of image (refund of first year's premium in year 4). I did not follow up on other types of insurance ... yet! Also no-one has pestered me.

Remember the real point of this exercise is to show you just one way to make money from *YOUR* own website into the future in a very practical way ... a way that is used by many thousands of webmasters worldwide and can be applied to almost any subject matter. I personally make US$15,000 per year based upon these principles. In my case however my customers are in the USA, not RSA.

Links and The Internet

Links within and without your website should be text based and not image based. It does not matter what your designer says

These link texts should contain relevant keywords

Avoid any drop down menus or other forms of dynamic links.

Do actively seek reciprocal links with similar themed websites ... what this means is be prepared to swap links with other webmasters. In fact more than this go out there and actively solicit such links.

Every page on a web site should be accessible from one important single page ... i.e one web page should have links to every other page on the whole website. In fact more than this go out there and actively solicit such links.

Every page on a web site should be accessible from one important single page ... i.e one web page should have links to every other page on the whole website.have links to every other page on the whole website.

We are ethical South African search engine optimization practitioners based in Johannesburg, Gauteng. Internet marketing efforts in South Africa are still in their infancy.  Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed.

Sitemap | copyright © Tony Roocroft  | Tel: +27 11 454 0105