Seoza Library of Important PDF Publications Relevant to Search Marketing

About PDF's... as you probably know it is always best to right click on a PDF link and elect to save the link into a folder of your choice. You can then come back after the download is complete and load the document quickly. Otherwise your browser, which is inefficient in downloading large pdf files, will seem to be doing nothing and you will be left staring at a blank screen while the download continues to completion...

In July 2009 I did 2 presentations about Google Adwords. One was to the Intranet and Internet conference organised by Joshua West and the second was at the annual University of Johannesburg Information and Knowledge conference. The one presentation was about The Power of Google Adwords and the other was entitled "The Democratisation of Information".

DIY SEO & Internet Marketing by Tony Roocroft... The book was written in 2003/4 and updated in 2005. Since then it has not been touched and while the art and science of SEO has moved on the principles discussed in this valuable book are as important as ever. The book is some 235 pages in length and contains many screen shots highlighting the principles discussed. Click here

A compilation of Google Adwords articles authored by Tony Roocroft were published in broadcast messages to the email database of Seoza.com. These articles discuss a wide range of very important aspects of Adwords. The compilation is entitled "Making Google Adwords Work for You"Click here.

This white paper by Tony Roocroft titled  "Google Adwords... Start to Finish" begins with the following statements... Google Adwords is a not a method to get rich quick. It does not substitute for poorly thought out advertising campaigns. Google Adwords is simple in concept but quite complicated to master without expert and experienced help. Google Adwords is the future of advertising. It is highly targeted, precise, infinitely variable and results are measurable every day. Click here.

"Google Adwords & Beyond" is an advanced detailed and unique workshop designed to ensure Google Adwords users improve their skills and productivity in creating and managing Google Adwords campaigns. The workshop is supported by Tony Roocroft's private publication of his book by the same name. This PDF is extracted from the book and provides insight into this highly empowering Adwords system. Click here.

In depth white paper on keyword research carried out, by Seoza, on a very competitive search term namely "web hosting". This report provides the detailed outcome of the research and identifies the need for exhaustive research and especially so in competitive markets. The report is 33 pages long and contains very detailed information. Click here

In December2005 Seoza carried out preliminary research using Google Adwords to discover the relative importance of popular South Africa branded retailer names such as Pick 'n Pay and Woolworths in order to discover how any people were (a) looking for a specific brand versus (b) the number of people looking for generic products eg wedding gifts. There was a lesson here for retailers. Click here.

Scientific Advertising by Claude C Hopkins. This amazing book written some 100 years ago is still seen as the bible for direct marketers. The book is now in the public domain and can be downloaded free. Each and every online marketer should read this book at least once. Click here.