NEW May 2011 Critical Adwords Changes:

Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past. While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors

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The Power of Google Adwords to Generate Business Opportunities…

Few organisations understand that successful implementation of a Google Adwords campaign forms the bedrock of ANY online marketing strategy. Adwords should be a precursor to web design, SEO and any other online marketing effort.

Google Adwords is very simple in concept… you bid an amount of money to get your ad positioned on Google’s search results pages. If someone clicks the ad, and only then, Google charges you up to the maximum bid price you set. This is why it’s called pay Per Click or PPC.

In practice Google Adwords is extremely complex and dynamic and also work intensive when following normal procedures.

Google Adwords can be summed up as follows…

Google Adwords gives YOU strategic control over YOUR advertising spend. Here’s how…
You get powerful, online, targeted, controllable advertising 24/7
Google Adwords satisfies immediate search needs of consumers & businesses, large or small, looking for your product and service solutions.
Puts your offering in front of thousands of pre-qualified searchers every day.
Spend as much or as little as you like daily. Pay only for actual site visitors
Forget broad brush advertising. Target thousands of individual products easily.
Target individual countries & languages.
Stop and start campaigns at will.
No more guessing. Adwords delivers measurable, cost effective results daily.

Where do we fit in?

SEOZA are Google qualified experts and have spent millions of Rands over 6 years perfecting winning Adwords methodologies applicable to any online or offline business local and international.

Tony Roocroft, owner of SEOZA, offers a personalized, goal orientated, and integrated SEO and Adwords consulting service geared to maximising sales. These comprehensive Adwords services include campaign set up, ongoing management, private and public workshops, as well as advertising agency and web designer support.

Want to learn more? Call Tony for a friendly chat… not a sales pitch. It might be the most important call you’ll make on your way to internet marketing success. Go ahead, discover the possibilities, ring +27-(0)11-454-0105 now

Download our "Google AdWords & Beyond" workshop PDF brochure

Contact details for SEOza.com are: unit J6 Hingham Field Office Park, 79 Boeing Rd East, Bedfordview 2007. Tel 011 454 0105 Business Hours 09.00 - 17.00 Monday to Friday ... GPS Locations: S 26.16582 E 28.14080 | Close to Gilhooley's Farm & Jeppe Quondam