 |
|
 |
 home |
NEW May 2011 Critical Adwords Changes: Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past. While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors |
 |
 Free 1 Hour Consultation Call Us |
The Tale of the TailMost people when asked to list the most important search terms used
in their markets will manage to get between 10 and 20. Most users of
Adwords only bid on these obvious terms. Consider this example from one of our many websites… for the 12 months ending April 12th 2009. In this 12 months period 47,711 different keywords were typed into search engines by 261,720 people. Each of these visitors reached the website http://www.practical-water-gardens.com via one of the many keywords. The top 10 keywords in this list of 47,711 brought only 6.3% of the total traffic (16,500 people) to the website. In other words all the other "long tail" keywords brought 93.7% of all traffic. If we had only focused on the top 10 keywords we would have missed most of the potential market. Click image to enlarge
The Tale of the Tail… only a small percentage of visitors to a website come from the top generic keywords. Any online marketing strategy has to focus on discovering thousands of keywords on which to bid in Google Adwords or to set up a coherent website structure for free search traffi How to Carry Out Keyword ResearchThere are many keyword research tools available. They all work along similar lines in that sophisticated software trawls the data bases of different search engines and collates information over a period of time for many millions of search queries. Some of these tools are only available by subscription. However the best tool is now free and comes from Google itself. The tool is called "Google External Keyword Tool". You can access it here… https://adwords.google.com/select/KeywordToolExternal The table below shows results from Google’s tool based upon a single seed keyword… "insurance": The list of keywords below was based upon using a seed keyword "insurance"… Google then queried its own data base and returned the keywords as being the most relevant based upon actual searcher use in South Africa. It takes less than 2 minutes to discover this. And the cost is nil. If an individual or organisation wants to discover exactly how many searches are being made in South Africa for any or all of these terms above it is a simple matter of setting up a Google Adwords campaign and being prepared to spend a few Rands to gather highly relevant data. To be continued
|
 |
