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NEW May 2011 Critical Adwords Changes:

Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past.  While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors


Google AdWords Certified Partner
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Expert Personalised Search Marketing Services Offered by SEOza.com…

Tony Roocroft, owner of SEOza.com, is expert in both search engine optimisation and Google Adwords implementation and management. He is well versed in most forms of Internet marketing strategies. After a number of years as a Google Adwords professional Tony became one of the very few certified Google Adwords Partners in South Africa in August 2010. He has been successfully running Adwords campaigns since 2004. Click here or image left to verify the Google Professional status of Tony Roocroft.

Through the creation of some 150 websites and the spending of R Millions on Google Adwords Tony has gained world class knowledge of what works and what doesn’t when it comes to the Internet. Tony offers his personalized services to ambitious online marketers from the smallest business to large corporate organizations.

For a no obligation chat call Tony on… 011-454-0105

Professional Services Price List

  1. Quick appraisal and telephonic report on an existing campaign … This product is geared to alerting existing Adwords users to potential opportunities available by optimizing their campaign. There is no obligation after this honest, professional and unbiased review. Cost R500
  2. Professional once-off set up of Google Adwords SEARCH NETWORK campaign. This is SEOza’s basic service that every company large or small will obtain enormous and immediate benefit from. Detailed keyword research, creation of multiple campaigns based upon detailed keyword research and the construction of many targeted Adgroups and ads to suit products and markets to be covered are included in this important service A normal campaign can expect to see hundreds of different ads matched closely to hundreds, possibly thousands, of keywords. Cost R2,280
  3. Dynamic landing page once-off integration and optimisation for SEARCH NETWORK campaigns. In many cases (not all) very many product specific landing pages are required to match searcher queries (think product model names and numbers). For example a person looking for a product ABC123 must be taken to that product’s page and not the home page or a page containing a random mix of products. Cost R2,280.00
  4. Professional once-off set up of Google DISPLAY NETWORK campaign. This service includes detailed keyword and placements research and keyword categorization into Adgroups. Creation of multiple targeted campaigns based upon keyword categories and the construction of both image and text ads to suit products and markets is included. This service is only available for those organizations who have requested service 2 above or 4 below. Cost R2,280.
  5. Once-Off existing campaign optimisation… This service includes taking an existing campaign and restructuring it for improved SEARCH NETWORK performance based upon Adwords best practices. This service includes a one week oversight geared to making fundamental changes based upon SEARCH NETWORK campaign results. Cost R5,750. A similar service for existing DISPLAY NETWORK campaign can be made available to customer who have already taken advantage of the SEARCH NETWORK service described here.
  6. Training and Development of In-Company Staff… SEOza recognizes that many larger companies prefer to take their Adwords campaigns in-house and in fact we encourage that. We are prepared to discuss this valuable and intensive in-house training and development services on an individual company basis. Cost would depend upon number of individuals to be trained but would not be less than R25,000
  7. A Profit Sharing Approach. SEOza is open to discussion on implementing and managing sophisticated Adwords campaigns with appropriate partners in suitable markets on a no fee, equitable profit share basis.
  8. Local Search Services. Local search is the next big “thing” online. Every business large or small should be found on Google Maps by having their own Place Page. SEOza creates expertly constructed and optimized place pages for organizations. Cost R1,140. For those who want to do it themselves SEOza publishes a range of valuable well priced PDF books.
  9. Ownership of Data… All information discovered during the campaign will remain the property of the customer. To ensure this it will be required of the customer to open their own Google account. For new accounts SEOza may be prepared to provide a Google discount certificate of the equivalent of US$100 that can be offset against a new Google Account's click costs.

Contact details for SEOza.com are: unit J6 Hingham Field Office Park, 79 Boeing Rd East, Bedfordview 2007. Tel 011 454 0105 Business Hours 09.00 - 17.00 Monday to Friday ... GPS Locations: S 26.16582 E 28.14080 | Close to Gilhooley's Farm & Jeppe Quondam
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