If your website's not making the profits you want and it's frustrating you...

If  the prospect of massive increase in sales and profits almost immediately makes you ecstatic...

And if you can spare ONE day to discover how to build a formidable online presence in any market...

Then Tony Roocroft's "Google Adwords & Beyond 2010" workshop will blow your socks off and catapult your website to undreamed of levels. You've never seen anything like it before.

Dear Online Marketer and Entrepreneur

Imagine if you could increase the amount of traffic to your website by 1000% and increase the conversion of that total traffic by 100% then your bottom line profit would increase by 200 TIMES.

And if you could increase the conversion rate by 200% the profit would climb 400 TIMES.

And if you could get a further 100% in traffic then your profit would increase by  4,000 Times.

These numbers are an indication of the power of the Internet when scientific and cutting edge systems are used to generate traffic to a website and state of the art page conversion methodologies are employed.

And to really achieve these mind boggling results you've got to embrace the Pay Per Click (PPC) advertising and marketing model operated by Google and called Google Adwords.

Using Google Adwords not only is it possible to achieve this kind of of result but it's possible to measure the results against the expenditure on the Adwords campaign and you can do this EVERY day.

• There are no month end surprises or black-hole advertising budgets to contend with. The control rests firmly with the advertiser and NOT the Advertising Agency and not even with Google. No other advertising medium allows for this level of control and flexibility.
• If you're a commercial entity with an online market then you MUST seriously start to use Google Adwords as your primary strategy to drive online traffic to your website.
• If you're a commercial strategy aiming to dominate your market online through SEO then you are going to be highly disappointed.

Think about this for a moment... why would Google who makes 99% of its revenue from Google Adwords want to provide you, as a profit making concern, with free traffic for the next 5 years?

No self-respecting business can hope to compete online using so called free exposure.

Google Adwords is conceptually very simple and provides the advertisier with untold levels of control never even imagined a few short years ago... you elect to have simple text or image ads shown against relevant search queries. If someone clicks your ad and visits your web page then Google will charge you for that click up to a maximum you stipulated in the set up of your campaign. Not only can you control how much per click you're prepared to spend you can set a daily budget for as little as R50 targeted at exactly the right type of customer.

• There is no room for the casual marketer when it comes to advertising with Google Adwords.
• In practice Google Adwords is highly complex in view of the many variables that require simultaneous optimisation.
• Stepping into the Google Adwords ring without detailed understanding and preparation is akin to Shark Diving without the cage... the risks are pretty high you're going to get bitten and maybe even killed.

Do You Want to Become a Master of Your Own Destiny?

Of course you do... then you need to get to grips with the intricacies, nuances and complexities of Google Adwords. As you know Google completely dominates the search space world-wide and they're getting more and more dominant especially as the Local Search and Google Maps scene becomes more widespread.... this is already happening in South Africa.

You can do this the way I started some 6 years ago knowing nothing and climbing in boots and all and as I found out some time later having spent enormous sums of money that this was definitely NOT the way to do things... OR you can...

Learn all you need to know to either run large and complex campaigns yourself or guide others to achieve similar results for you by learning from my mistakes and of course my many successess.

There are a handful of Google Adwords Experts in South Africa

Only Tony Roocroft offers a cutting edge advanced, hands-on experiential workshop, designed to transfer practical skills and knowledge to those who accept the challenge and are keen to be in the very top 0.001% of online marketers in South Africa within 24 hours of leaving the workshop.

The workshop is backed up by unique written materials, not regurgitated gobbledygook or motherhoods from free Adwords sites. The book specifically written for attendees is almost 200 pages and is supported by full presentation slides and a DVD of the first workshop held in February 2010.

The "Google Adwords and Beyond" will lead you into the magical and mystical world of Pay Per Click Marketing and you will emerge as top of the pack in your field of endeavour...

And you will see CONCRETE MEASURABLE RESULTS WITHIN 24 hours of leaving the workshop...

If you've reached this point then almost certainly you will benefit from the workshop. However for the sake of complete transparency I need to say a few things about the "Google Adwords and Beyond" workshop and book...

What This Workshop Will Do and Won't Do For You

1. It will not promise you untold riches in a few days.

2. It will not solve all your business problems.

3. It will not take the place of other good ideas that contribute to the success of your organization.

4. Is not a substitute for face to face discussion and commitment

5. It will not absolve you from the need to pay great attention to detail... Adwords is NOT a formula.

6. It will become a most valuable resource.

7. It will produce incremental sales at a known cost and probably at lower cost than any other sales medium.

8. It will encourage you to run AdWords in-house

9. It will become the reference you will use for all future expenditure on internet marketing opportunities

10. It will give you an amazing edge in the upcoming Local Search advertising revolution

11. If you're a budding entrepreneur it will enable you to make a passive income if you still wish to retain your “day job”.

 What Tony Roocroft Can and Can't Do

1. First of all unlike the vast majority of people who sell information products the Tony Roocroft makes money from many different online marketing efforts.

2. He sells physical products (3 full ecommerce shops), manages PPC campaigns for numerous companies including his own, sells physical affiliate products for UK and USA companies (not Clickbank), sells his own real unique information ebooks through his own digital store, has built strong sales relationship with important SA producer of niche products, and sells advertising space on his many websites.

3. In short he practices what he preaches and even more important he is approachable and accessible. Such is the power of the Internet… it would be impossible for me to have all these income streams without my Internet expertise built up over 8 years.

4. Tony's total income is derived from Internet marketing in one form or another and it is also almost exclusively focused on Google.

5. He is not an advertising expert in the normal ad agency sense of the word but is an experienced online advertiser and marketer.

6. He cannot guarantee success since this depends upon your actions. Success you will have if you implement the techniques and strategies advocated… Adwords works worldwide.

7. He cannot force sales upon unwilling consumers or those who have no need for your product.

8. He can guarantee access to cutting edge tools and methodologies which place an organization ahead of competitors in the same markets. Such systems can work in virtually every conceivable market.

9. He can provide the experience and knowledge gained from being a hands-on AdWords and search practitioner for 6  years.

10. He will help you to overcome any learning curve and for a reasonable time-based fee help you to make a campaign successful if you believe you need such help.

A Very Special Workshop is Taking Place on March 14th 2010 and this One Should not be Missed... it may never be repeated

This workshop will be held on the Premier Classe train to Cape Town leaving Sunday 3pm and arriving Cape Town 4pm Monday. The workshop will be extended by about 50% to allow for much more discussion and problem solving.

The cost of the train fare (1 way only) of R1920 is INCLUDED in the workshop fee of R5000 + VAT

Other than the great advantages of having me captive for 12 hours or so is that you can really explore what I know. There will be no holding back.

In addition to this extra time I have decided to give away as part of this special workshop my newly developed and unique 2010 search marketing products that will go on sale later in February. These are shown below with their normal selling prices. The give away will be the non-brandable versions.

Free to workshop participants	Local search is the next truly BIG THING online… Smart online marketer will be ready for the change looming around the corner.  “How to Crush Competitors in Your Catchment Area Using Google Maps and Local Search”… This 28 page book has been prepared to show local merchants and service providers that they will probably need local search experts to optimise their local presence and drive targeted traffic to their business. It is provided free of charge to workshop participants so they can  give to merchants and service providers free of charge. As part of “Local Search Marketer’s Toolkit” package this publication can be fully rebrandable with a simple acknowledgement of authorship.
With all rebranding rights R1,500 or without rights R750 Prices excl VAT (PDF)	Local Search Marketer’s Toolkit 1. “How to Crush Competitors in Your Catchment Area Using Google Maps and Local Search”… see above 2. How to Sell Local Search Marketing Services to Customers”… This is a companion book to “How to Crush Competitors in Your Catchment Area Using Google Maps and Local Search”… in that it contains that book along with important sections on how to take the principles and convert them into tangible no threat sales techniques and systems. For obvious reasons these sections are excluded from the first book in this toolkit. 3. “DIY SEO for 2010” … This book is written to provide local search marketers with all they need to know to actually run successful local SEO campaigns for merchants as well as to offer SEO services to a larger cross section of customers. Your local search customer will expect you to be expert in local SEO… search engine optimisation for localised search is considerably easier than for a national or international audience.
With all rebranding rights R2,000 or without rights R1,000. Prices excl VAT (PDF)	Local Search Marketer’s Toolkit & Catalogue Creator As above plus… “How to Create Low Cost Small File Size Combined Catalogues and Price Lists for Any Business for Webpage or eMail”… This system was first developed by myself some 10 years ago and I have used it in my business since then. Every business needs a combined price list and catalalogue no matter how small that business is. However the traditional means for creating this information is to delink the two requirements in view of high cost of catalogue creation and need to keep the catalogue up to date with product and price changes. This tool is made available as an added incentive to promote your skills to a prospect or to rebrand as an individual product that you can offer for sale under your own brand subject to acknowledgement of authorship and that you are a licensed user. The resulting product makes catalogue distribution by the web a breeze be it by download from a website or by an email link. To the best of my knowledge the methodology described in terms of creating a finished catalogue/price list is unique. The system and methodologies are completely described in book format. The book is 52 pages in length. No software needs to be bought… normal Windows Office products are used. The application of this product when aimed at local business becomes a very powerful product in its own right. However it is provided here to help search marketers breakthrough any initial sales resistance form customers.
How to Pay for the Workshop You can go to our secure store and elect to pay by credit card (straight or budget) on the site, or by credit card over the phone (ring me on 011-454-0105) or by EFT. Details for the EFT can be seen at the store on check out or you can ring me for bank details. For each purchase I will provide a full VAT invoice. CLICK HERE to go to the store. The store is my map sales store with a special section for workshop clients only accessible by this link.