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NEW May 2011 Critical Adwords Changes: Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past. While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors |
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SEO and Internet Marketing OverviewHow does it all fit together? There are two basic areas of website success and performance. 1. The Website. You need a website that works first and foremost for your visitor - 2. Internet Marketing. You need visitors to come/find to your website. Achieving this in the online environment is not a mistake. It is the result of hard work and effort. Internet Marketing is not associated with offline marketing in any way. Internet Marketing is about developing the visibility of your website on the online environment. In a nutshell, Internet Marketing is about taking these two areas and maximising the return from them online. 1. The Website is entirely within your control needs research about your online market first - often called keyword analysis or keyword research should be designed around your ideal visitor should encourage that visitor to do something (buy, download, subscribe, click etc.) 2. Internet Marketing should revolve around maximising your website exposure by: free listings on major search engines for relevant keywords paid for clicks (optional) for appropriate keywords other means that are relevant and particular to your website such as forums, chat room, bulletin boards and discussion groups. Search Engines are still the most important single focus however. should be continually measured and assessed |