HomeAbout UsContact Us
seoza survey
home
Nine Years of hands-on, practical, expert Search Marketing experience  in the cutting-edge "Google Adwords & Beyond Workshop 2010"... Grasp the Opportunity...Nothing like it has ever been held in South Africa. Learn More Today... pay-per-click
workshop
seoza survey
survey
google Adwords
privacy
contact seoza.com
contact

SEO and Internet Marketing Overview

How does it all fit together? There are two basic areas of website success and performance.

1. The Website. You need a website that works first and foremost for your visitor -  

2. Internet Marketing. You need visitors to come/find to your website. Achieving this in the online environment is not a mistake. It is the result of hard work and effort. Internet Marketing is not associated with offline marketing in any way. Internet Marketing is about developing the visibility of your website on the online environment.

In a nutshell, Internet Marketing is about taking these two areas and maximising the return from them online.

1. The Website

is entirely within your control

needs research about your online market first - often called keyword analysis or keyword research

should be designed around your ideal visitor

should encourage that visitor to do something (buy, download, subscribe, click etc.)

2. Internet Marketing

should revolve around maximising your website exposure by:

free listings on major search engines for relevant keywords

paid for clicks (optional) for appropriate keywords

other means that are relevant and particular to your website such as forums, chat room, bulletin boards and discussion groups. Search Engines are still the most important single focus however.

should be continually measured and assessed

More about Internet Marketing here

 
Internet Marketing Insights for 2010 & Beyond... Get this free series of expert articles & profit from the web!  More....
 

 
Adwords Workshop... The Ultimate learning experience for online success. More...
Tony Roocroft's BLOG. Keeping up with Google
Contact details for SEOza.com are: unit J6 Hingham Field Office Park, 79 Boeing Rd East, Bedfordview 2007. Tel 011 454 0105 Business Hours 09.00 - 17.00 Monday to Friday. See SEOza listing on Google Maps. ... GPS Locations: S 26.16582 E 28.14080 | Close to Gilhooley's Farm & Jeppe Quondam
Sitemap | More Articles copyright © Tony Roocroft | Tel: +27 11 454 0105