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NEW May 2011 Critical Adwords Changes: Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past. While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors |
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The No Follow tag and search enginesHelping your Page RankIf a determined spammer wanted to he could access hundreds, thousands even of blogs every day. He could make a comment like nice site Joes corner store". Of course in each comment would be a link back to Joes corner store. This way a massive back link structure could be created that had zero benefit to the search engines or search community. Google and all the other major search engines overcame this problem by discounting blog comments to zero. In other words commenting was of course still allowed but the comments would be totally disregarded by the search engines in terms of back link counting. Link spamming was curtailed by introducing what is known as the nofollow tag attribute. This tag identified to a search spider that any link with such a tag inside it should be ignored. Heres how the above link would look with the nofollow tag incorporated <a rel = "no follow" href="http://www.practical-water-gardens.com/">Focus supply the world's best water features</a> This tag introduction, probably unknowingly, provided webmasters and SEOers with a way to engineer PageRank by employing this tag within their own websites. |