What is Internet Marketing...?

It is the implementation of Internet and digital strategies, methodologies, systems and techniques designed to support an organization's online marketing objectives. More specifically the term relates to the optimum use of

• Website design, functionality and usability
• Search engine optimisation or SEO
• Pay Per Click (PPC) advertising... best illustrated by the Google Adwords program
• Banner advertising,
• eMail campaigning and lead generation
• Affiliate marketing
• Online market research
• Press releases
• White paper dissemination
• Online Surveys
• eCommerce strategies

Where Does Seoza Fit In?

We focus our efforts closely in those areas where have years of experience namely

• PPC and SEO
• Website functionality
• Affiliate Marketing
• eMail strategies
• eCommerce strategies
• Online market research
• Link building
• Content creation

We offer our services as consultants, revenue sharing partners and trainers in the above areas. We focus intently on ensuring our clients get excellent measurable returns on their marketing campaigns.

SEOZA.com is a Google Adwords Certified Provider of Unique, Profitable, & Integrated Search Marketing Services to Individuals and Organisations Based Mainly in South Africa

The Very Basics of Internet Marketing

• A successful web presence embraces web design geared to fulfilling consumer needs built upon specific and objective criteria.
• No website can expect to do well in any competitive environment unless actual customer needs have first been discovered and verified. This discovery should be completed before embarking upon web design or before making modifications to a design. Google AdWords is ideally suited for this discovery and verification process and the cost to achieve accurate and reliable results is minimal.
• Actual web design, as commonly understood, represents the easiest part of a whole marketing strategy required to create online success. In the past web design per se has been seen to be the key to success. Such an approach has failed and was always doomed to fail since it rarely incorporated true market needs as a basis for the design.
• Successful strategies rely upon getting targeted traffic to a website... it is not cost effective nor is it sensible to just attract large volumes of general traffic. Successful strategies must pass the Return on Investment test and ROI should be measurable at all times.
• Internet marketing should not be considered as an IT function. It is an important strategic component of any professionally run marketing department or organisation.

A successful online marketing strategy must incorporate 3 disciplines

Each of these 3 disciplines is intimately connected and each component of which needs to be built into any successful web design…

1. Pay Per Click (PPC) Advertising and specifically Google Adwords used to research markets accurately and quickly and then to drive cost effective targeted traffic to any website. AdWords allows advertising ROI to be reported in almost real time.

2. Search Engine Optimisation (SEO) is important to enhance free traffic rankings and to comply with Quality Score requirements for Google AdWords. Traffic from SEO should be viewed as a bonus and can rarely be considered to be permanent. As such it should never be the cornerstone on which an important long term strategy is built.

3. eMail Marketing. Any successful online marketing effort should be combined with the creation of long term targeted email marketing lists. AdWords is the perfect mechanism to generate leads as well as sales.

A well implemented strategy built upon the foundations above allows any organisation, large or small, to take any project right through from conception and market research to profitable satisfaction of real customer needs. And it does this in a directly money-measurable way where there is no room for misinterpretation of results. In addition control is able to be exercised in almost real time based upon accurate and quantified feedback.

Want to learn more? Call Tony for a friendly chat… not a sales pitch. It might be the most important call you’ll make on your way to internet marketing success. Go ahead, discover the possibilities, ring +27-(0)11-454-0105 now

Download our "Google AdWords & Beyond" workshop PDF brochure