"Google Adwords & Beyond" Workshop Content

The next (7th) workshop will be held on Wednesday April 28th... Secure your place at the workshop: Click here to pay by PayPal or contact Tony Roocroft on 011-454-0105 or pondprof@gmail.com. Free $100 Adwords Coupon for Qualifying Attendees

The Workshop is a World Class, Second-to-None Internet Marketing Experience Designed to Make You or Your Organization Online AND Offline Profits from the Next Day.

A brief overview of the topics to be explored in depth at the "Google Adwords & Beyond Workshop"… You will recover the cost of this workshop in weeks if not days and benefit profitability way into the future.

• "Google Adwords & Beyond" is a unique world class, highly intensive and advanced one day workshop designed only for serious online marketers be they individual entrepreneurs, small or large businesses.
• The workshop starts at 8am prompt and is officially meant to finish at 5pm… it generally goes on a bit longer
• If you’re new to Adwords then this workshop will show you how to do everything well from the moment you first open an account.
• If you’re an existing Adwords user the workshop will propel you to undreamed of heights from the very next day.
• As the name implies the workshop goes way beyond just using Adwords… it is about using the power of Adwords and advanced systems and methodologies to make amazing inroads into the Internet Marketing challenge facing each and everyone of us.
• Attendees will be exposed to cutting edge systems and methodologies very few people in the world are aware of let alone use.
• The workshop for most attendees will be a life changing moment… BUT be aware that this is no get rich quick in 7 days formula.
• Success will need determination and effort… with that in place then you cannot fail.
• The workshop is supported by highly confidential detailed written information to be used as reference
• The following is a broad introduction to the workshop
• Introduction… Understanding the way Google works
• The wrong way to set up any campaign… as practiced by the vast majority of Adwords users
• New Interface Benefits… massive improvement on old interface especially in important areas
• Keywords & Keyword Research… important but not as critical as people suggest
• Understanding URLs… vital to maximize advantage of Adwords. This will make a massive improvement to any campaign.
• The Google Search Network… Search Queries & Keyword Matching… this is what most people miss. It is critical.
• Keywords & Continuity… vital for good Quality Score and Searcher satisfaction
• Writing Ads to Win… Adwords success is based more upon ad writing than keyword research
• Adwords Editor… if you’re not using this the right way then you’re losing out badly.
• Quality Score… the maths and logic to make the most out of a good QS
• Impression Share… this is why your ads only show part of the time and what you can do about it.
• Landing Pages… Adwords cost you money. Landing pages make you money when you know what you’re doing
• Testing & Conversion… Most Adwords users don’t understand or do this
• Reports… these are the important ones to use
• Conversions and Google’s Conversion Optimizer
• Adwords at great speed and in great depth
• Google Content Network… the way to really make things work in your favour but be aware it is not the same as traditional Google Adwords search network. The only similarity is the name… Google Adwords. The Google Content Network is to the Google Search Network as Chalk is to Cheese.
• Auto bidding, keyword bidding, placement bidding, Interest based advertising. The vital importance of both Category and URL exclusion
• Ad construction for the Content Network
• Image Ad versus Text Ads on the Content Network… what you really do need to know.
• Local Search… the Next Big Thing and how to take advantage before everybody else wakes up.
• Working with Others… the real way to make money online
• Resources… the really important ones
• Introduction to Media Buying… you can’t always rely upon Google for your future.

The next workshop will be held on Wednesday April 28th... click here to pay by PayPal or contact Tony Roocroft on 011-454-0105 or pondprof@gmail.com

If you're about to open a new Adwords account and if you book the workshop I will provide you with a $100 free clicks coupon Google authorises me to give out.

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