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NEW May 2011 Critical Adwords Changes: Google made critical changes to PPC search results. These changes make traditional Adwords management techniques & strategies far less effective than in the past. While still critical it is no longer good enough to focus on CTR (click through rate). In fact recent changes will almost guarantee lower CTRs for all advertisers who do not fully embrace these revolutionary changes to the Adwords model. Advertisers who embrace these revolutionery Adwords changes will reap substantial rewards and bury most Adwords competitors |
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How To Write A Google Adwords AdGoogle Adwords ad layout gives you up to 95 characters and a short URL to tell your prospective customer the following about your offering The visitor has come to the right place The benefits to that individual visitor by clicking your ad and not somebody else's are obvious The features of your offering will ensure the click to your website The advantages the visitor will gain by taking up your offer after clicking through will make the click worth the effort That's all there is to it and simple it's NOT. The only way you will ever become a good Google Ad writer is to do it time and time and time again, make the mistakes and learn from them. You'll need to test, test and test again too. That's what we've been doing for 2 years plus now and why our offering to manage Google ad campaigns is maybe worth a small fortune to you. Tiny differences can make dramatic differences to click through rates. And the real test of any good Adwords manager is to maximise CTR (click through rate) because this is what gets the best results from Google Adwords campaigns. |